O.C. Ferrell

Books

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Marketing

Marketing
2008 Ed.
William M. Pride, O.C. Ferrell
Houghton Mifflin

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Foundations of Marketing

Foundations of Marketing
William M. Pride, O.C. Ferrell
2/e, 2007
Houghton Mifflin

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Business: A Changing World

Business: A Changing World
6th ed.
O.C. Ferrell, Geoffrey A. Hirt and Linda Ferrell
McGraw-Hill

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Business Ethics

Business Ethics: Ethical Decision Making and Cases
7th Ed., 2008
O.C. Ferrell, John Fraedrich, Linda Ferrell
Houghton Mifflin

 

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Marketing Strategy

Marketing Strategy, 4e
Thomson Southwestern, 2007
Michael D. Hartline, O.C. Ferrell

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Link to Houghton Mifflin

Business & Society

Business & Society
Co-authors: Debbie Thorne McAlister and Linda Ferrell 
2nd ed. (Boston: Houghton Mifflin Company, 2005)

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