The Journal of Macromarketing focuses on important social issues, how they are impacted by marketing, and how society influences the conduct of macromarketing. The Journal concentrates on five main topics:

• How markets operate
• Classical and nontraditional examinations of the role of marketing in economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs specifically designed to enhance the quality of life for individual consumers and in households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests

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