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Dr. O. C. Ferrell The Robert O. Anderson School and
Graduate School of Management
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Office Address: The Robert O. Anderson Schools of Management Web Sites:
http://www.ocferrell.com
Ph.D. Marketing, Louisiana State University ACADEMIC EMPLOYMENT 2006- Professor of Marketing and Creative Enterprise Scholar, Anderson Schools of Management, University of New Mexico 2005-2006 Bill Daniels Distinguished Professor of Business Ethics, University of Wyoming 2000-2005, Chair, Department of Marketing, Colorado
State University 1998-2000 Professor of Marketing, Colorado State University\ 1997-2006 Professor, Masters in Marketing, Thammassat
University, Bangkok Thailand 1989-1998 Distinguished Professor of Marketing and Business Ethics, University of Memphis 1996-1997 Distinguished Visiting Professor of Marketing and Director of Graduate Studies in Business, University of Tampa 1993-1995 Interim Dean, Fogelman College of Business and Economics, University of Memphis\\ Summer Visiting Scholar, Queen's University, Kingston, Ontario, Canada 1990, 1995 1988-1989 Professor of Marketing, Texas A&M University - College Station 1988 Visiting Professor of Marketing, University of Michigan - Ann Arbor (Jan.-Aug.) 1982-1988 Associate Professor of Marketing, Texas A&M University- College Station Summer 1986 Visiting Professor of Marketing, University of Hannover-Hannover, Germany 1979-1982 Professor of Marketing, Illinois State University Summer 1978 Visiting Professor of Marketing, University of Wisconsin-Madison 1974-1978 Associate Professor of Marketing, Illinois State University-Normal 1971-1974 Assistant Professor of Marketing, Southern Illinois University-Edwardsville
Track Co-Chair, American Marketing Association, Winter
Educators Conference, Instructional Innovation in Marketing Education,
2005 Academy of Marketing Science, Board of Governors, 2000-2006 American Marketing Association, Certification Advisory Committee, 1999-2000 Co-Chair, Academy of Marketing Science Annual Conference, 1999 Co-Chair, American Marketing Association International Conference, Vienna, Austria, 1998 President, Academic Council, American Marketing Association, 1996-97 Vice-President of Marketing Education and American Marketing Association Board of Directors, 1995-97 Chairman, Code of Ethics for Internet Marketing Committee, American Marketing Association, 1996 Track Chairman, Academy of Marketing Science, Teaching and Educational Technology, 1997 Track Chairman, Southwestern Marketing Association, Special Sessions, 1997 Track Chairman, Southern Marketing Association, Special Sessions, Workshops and Tutorials, 1996 Chairman, Ethics in Business Pre-Conference, Allied Southern Business, 1996 Chairman, Southwestern Marketing Association Doctoral Colloquium, 1994 and 1995 Track Chairman, Southwestern Marketing Association, Marketing Ethics/International Marketing, 1994 Track Chairman, Southwestern Marketing Association, Marketing Management, 1991 Sales & Marketing Executives Institute, Board of Trustees, 1990- Board of Directors, Midwest Marketing Association, 1987-90 Chairman, American Marketing Association Committee on Marketing Ethics, 1986-88 American Marketing Association Task Force on Marketing Ethics, 1985-86 Vice-President, Membership, Southern Marketing Association, 1983-84 Track Chairman, Southern Marketing Association, Theory and Macromarketing, 1983 Track Chairman, American Marketing Association Educators' Conference, Marketing Education, 1983 Co-editor, American Marketing Association Educators' Conference Proceedings, 1983 First editor of the American Marketing Association's Marketing Educator, 1981-83 President-Elect, Central Illinois Chapter, American Marketing Association, 1981-82 Director of the 1981 American Marketing Association Education Division Survey of Members American Marketing Association Marketing Education Council, 1980-82 Track Chairman, Southern Marketing Association, Theory and Macromarketing, 1980 Pioneered the development of the first American Marketing Association conference on marketing theory and was co-chairman of the first conference in Phoenix, Arizona, 1979. The annual conference is now called the AMA Winter Educators' Conference Co-editor, American Marketing Association Theory Conference Proceeding, 1979
Chair, Mountain States Better Business Bureau Ethics Awards Selection Committee, 1999-2006 Judge, "Tampa Bay Area Marketer of the Year Awards," 1997 Junior Achievement, Memphis Advisory Board, 1993-1995 United Way of Greater Memphis, Campaign Cabinet, 1993 Judge, The Business Journal of Upper East Tennessee and Southwest Virginia, "Business of the Year" and "Executive of the Year," 1994 Judge, Memphis Business Journal, "Small Business Awards," 1993-94
Section Editor, Marketing Ethics & Social Issues, Journal of Macromarketing Editorial Board, Journal of Business Ethics Editorial Board, Journal of Marketing Education Editorial Board, Journal of Strategic Marketing Editorial Board, Journal of Marketing Management Editorial Board, Marketing Education Review Ad Hoc Reviewer, Journal of the Academy of Marketing Science Ad Hoc Reviewer, Journal of Marketing Ad Hoc Reviewer, Journal of Marketing Research
Editorial Board, Journal of Business Communication Editorial Board, Journal of Health Care Marketing
Committee Member, Dean Search Committee, College of Business Editor & Developed, E-Center for Business Ethics (e-businessethics.com) Committee Member, Faculty Workload Policy Document Department Tenure & Promotion Committee Chair, Associate Dean for Research Search Committee Chair, Associate Dean for Academic Program Search Committee
Chair, University Ethical Practices Committee College International Business Committee Graduate Curriculum Committee Doctoral Student Screening Committee Department Liaisons to the Advisory Board Director of Marketing Ph.D. Program Chairperson, Task Force on Alternative Curriculum Models Chairperson, Task Force on Teaching Effectiveness College Promotion and Tenure Committee Department Promotion and Tenure Committee Fourth Business Ethics Symposium: Building Global Legal and Ethical Compliance Programs: An Integrity Blueprint for Managers, 1998 Third Business Ethics Symposium: Legal & Ethical Compliance, 1994 Second Business Ethics Symposium: Corporate Implementation of Business Ethics, 1993 First Business Ethics Symposium: Regional Symposium on Teaching Business Ethics, 1992
International Marketing 483 Marketing Management & Strategy BK479 Multinational Marketing
1. Phylis Mansfield, "Maintaining Consumer Relationships: An Analysis of Perceptions of Justice and Consumer Actions in a Problem Resolution Procedure," University of Memphis, 1997. (Penn State University, Erie) 2. Isabelle Maignan, "Antecedents and Benefits of Corporate Citizenship: A Comparison of U.S. and French Businesses," University of Memphis, 1997. (ING Banks, V.P. of Social Responsibility) 3. Bryan Anthony Lukas, "An Analysis of the Relationships Among Strategic Type, Market Orientation, and New Product Development," University of Memphis, 1996. (University of Melbourne) 4. Terry Wayne Loe, "The Role of Ethical Climate in Developing Trust, Market Orientation, and Commitment to Quality," University of Memphis, 1996. (Kennesaw University) 5. G. Tomas M. Hult, "An International Organizational Learning Study of the Internal Marketing System," University of Memphis, 1995. (Michigan State University) 6. Bruce D. Keillor, "An Investigation of Firm-Level Political Strategies in the Global Marketplace," University of Memphis, 1994 (co-chair). (University of Akron) 7. Mary Susan Kennedy, "The Determinants and Impact of Consumer Trust in Buyer-Seller Relationships," University of Memphis, 1994. (Columbia College) 8. Judith A. Wiles, "Socialization and Interpersonal Influences on the Ethical Decision Making Climate in Service Organizations," University of Memphis, 1993. (Southeast Missouri State University) 9. Michael D. Hartline, "The Socialization of Customer-Contact Employees in Service Organizations: Effects on Employee Behaviors and Service Quality Outcomes," University of Memphis, 1993. (Florida State University) 10. Debbie M. Thorne, "A Social Network Analysis of Perceptions of Ethical Climate and Ethical Behaviors in Marketing Organizations Work Groups: A Multimethod Perspective," University of Memphis, 1993. (Texas State University) 11. Margaret Cunningham, "Walking the Thin White Line: A Role Conflict Model of Ethical Decision Making Behavior in the Marketing Research Process," Texas A&M University, 1991. (Queens University, Kingston, Ontario) 12. Neil Herndon, "Commitment, Satisfaction and Turnover: The Impact of Individual Moral Structures When Exposed to a Conflicting or Matching Organizational Sales Culture," Texas A&M University, 1991. 13. John P. Fraedrich, "Philosophy Type Interaction in the Ethical
Decision Making Process of Retailers," Texas A&M University, 1988.
(Southern Illinois University,Carbondale) AWARDS AND HONORS Creative Enterprise Scholar, Anderson Schools of Management, University of New Mexico 2006-2007.Bill Daniels Distinguished Professor of Business Ethics 2005-2006, University of Wyoming, assisted in raising over $3.625 million for professorship. Ehrhardt, Keefe, Steiner, and Hottman, P.C. Professor of Business Administration, College of Business Faculty Fellowship, Awarded September 14, 2004. Colorado State University, College of Business, Excellence in Research, 2003/2004. "O.C. Ferrell Best Paper Award." Endowed award presented by the Association of Collegiate Marketing Educators at the Southwestern Federation of Administrative Disciplines (SWFAD) conference, New Orleans, Spring 2001. Recognition of lifelong commitment to marketing education and research. "Innovator in Marketing Education." Lifetime achievement award presented by the Marketing Management Association for the development of articles, teaching materials and contributions to marketing knowledge, Spring 2001. Best Empirical Article Award-1997, University of Memphis, Fogelman College of Business and Economics, for "The Management of Customer- Contact Employees in Service Firms: An Empirical Investigation," 60, Journal of Marketing (October 1996). Research Fellow, Center for Ethics, University of Tampa, 1997 Fellow, Southern Marketing Association, 1996 Fellow, Southwestern Marketing Association, 1996 American Marketing Association Best Paper Award, Co-author of best paper
in SIG Track, 1995 Summer Educators meeting. American Marketing Association Best Paper Award, Co-author of best paper in Public Policy Track, 1994 Summer Educators meeting. Fogelman College of Business and Economics Merit of Excellence Award in
recognition of superior academic performance in the areas of teaching,
research and service for the 1989-90 academic year. Distinguished Lecturer, "Ethical Decision Making in Business." Second
Annual Michael X. St. Martin Distinguished Lecturer Series, Nichols
State University, Thibodaux, Louisiana, 1985. Charles Falk Award for Outstanding Service as a member of the Board of
Directors, Illinois Business Hall of Fame, 1982. Outstanding Research Award, Department of Marketing and Management,
Illinois State University, 1979 and 1980. Special Merit Award "Marketing an Educational Product." Central Illinois
Chapter of the American Marketing Association, 1978. EXPERT WITNESS AND CONSULTANT IN LEGAL CASES General Steel Corporation. Contracted to develop ethical compliance program and serve as expert witness in dealing with complaints from the Colorado Attorney General’s office related to the Colorado Consumer Protection Act, 2003-2004. Testified in trial Oct. 2004. Amway Corporation vs. Holcomb Healthcare; served as expert witness in
arbitration, Nov. 2003-Oct. 2004. Business ethics expert witness for the Bausch & Lomb Class Action Group, 1995-96. Ethical compliance consultant for Lieff, Cabraser, & Heimann (San Francisco, CA), 1994-95. Related to Bausch & Lomb Class Action Group. Ethical compliance consultant for O'Quinn, Kerensky, McAninch &
Riebschlager (Houston, TX), 1992. BizMart Case. Business Ethics and Compliance Programs Editor of a website clearinghouse of business ethics resources for students, faculty and professionals throughout the world, http://www.e-businessethics.com Business Ethics Certificate program, A ten week online business ethics course for managers and educators, Anderson Schools of Management, Center for Management Development. Editor of a website to support the business ethics certificate program, pod cast for the course at www.e-businessethics.net “Teaching and Integrating Business Ethics,”(with Linda Ferrell) AACSB International, International Dean’s Conference, Montreal, April 2004. AACSB International Graduate Conference on “Leadership and Corporate Governance” (with Linda Ferrell). Tampa, FL 2005. Co-Chaired the AACSB Teaching Business Ethics Conferences, Boulder, Colorado, 2004 and 2005. AACSB International Workshop on Business Ethics for staff members. Tampa, FL, 2006. AACSB International Ethics and Corporate Governance Conference, Washington D.C. 2006. Featured speaker and helped to organize conference. Korean Academy of Marketing Science, Featured speaker, Marketing Ethics. Seoul, Korea, 2006 Developed and Hosted the Business Ethics Symposium, “New Challenges for Business Schools and Corporate Leaders,” Denver, Colorado, October 30-31, 2003. Co-Chaired with Robert A. Peterson, The McCombs School of Business at the University of Texas, Austin. General Session Speaker and Roundtable Seminar "Business Ethics and Corporate Governance," First National Association of Independent Insurers Executive Roundtable Seminar, Las Vegas, NV, February 3, 2003. "Business and Social Responsibility: How to Improve Trust and Confidence in Business," Western Association of Collegiate Schools of Business (Dean's) Annual Meeting, Hawaii, October, 2002. American Marketing Association Certification Advisory Group, 1999-2000. Water Quality Association Business Ethics Certification Project, 2000. Development of Certification in Business Ethics. Legal and Ethical Perspectives in Business, Water Quality Association National Conference, Indianapolis, 1996 and Albuquerque, 1997. Responsible Organizations: Legal and Ethical Perspectives, Center for Ethics, The University of Tampa, 1996. National Bank of Commerce of Mississippi 1995 Issues Forum, "Legal and Ethical Issues in Business," 1995. National Association of Purchasing Managers, "Legal and Ethical Issues," 1995. Commonwealth Films (Boston, MA), video consultant for "The Sentence: Business Ethics and Legal Compliance," 1992. American Cemetery Association, "Sales Ethics," Summer, 1992. Professional Selling Executive Training Program, "Sales Ethics," Fogelman Executive Development Center, Memphis State University, (Memphis, Tennessee), 1989. General Motors Corporation, Marketing Research Ethics Program for Research Suppliers and Research Managers, (Detroit, Michigan), 1989. Presentations on business ethics to approximately 50 universities, companies, and civic groups over the last 10 years. General Business Training Program, U.S. Navy, Navy Fleet and Family Support Center Global Marketing Program, Summer 2002. Sigma Marketing Concepts, Inc., Orange Park, FL, Board of Directors, 1991- Consulting Editor for marketing textbooks, Houghton Mifflin Company, Boston, MA, 1992-94. Central Illinois Light Company, Customer Service, Program for Managers, Peoria, Illinois, 1990. Texas Agricultural Extension Service, "Principles of Marketing," College Station, Texas, 1988. Society of American Florists, Educational Session on the Principles of Floral Marketing, Reno, Nevada, 1988. Army and Air Force Exchange System, "Marketing Management Concepts for Retailing," Center for Executive and Professional Development, Texas A&M University, 1987-89. Training Program, "Retailing Principles," Dallas Market Center, Dallas, Texas, 1987-88. "Strategic Marketing Planning," Central Illinois Chapter of the American Marketing Association Symposium, Bloomington, Illinois, 1986. Texas Forest Service, "Professional Training Program for Using Marketing in Forest Management Systems," 1984. Consultant to the President and Executive Director, Southern Association of Colleges and Schools, 1984. Consultant to the President, Mars Hill College, Mars Hill, North Carolina, 1984. Professional Development Program, Marketing Child Care Services, Iowa State University, 1984. National Training Program, "Marketing for Nonprofit Organizations," Dallas, Texas, 1984 (with Philip Kotler and Charles Lamb). Environmental Purification Systems, Inc., New Orleans, Louisiana,
Marketing Research Study to Sigma Press, Ottawa, Illinois, Marketing consultant for desk top calendar product line, 1981-83. Co-founded American Business Cards Inc., St. Louis, Missouri, 1981-83. Today, the company has become Southwestern Graphics Inc. and has over 75 employees. Executive Training Programs "Marketing Management and Strategy," GROWMARK Inc., Bloomington, Illinois, 1980-82. Professional Development Programs, "Marketing for Nonprofit Organizations," University of Illinois Executive and Professional Development Program, 1978-80.
Books Managing Risks for Corporate Integrity, 2006, (Mason, Ohio, Thomson Higher Education). Co-authors: Lynn Brewer and Robert Chandler. Business Ethics: New Challenges for Business Schools and Corporate Leaders, 2005. Edited by Robert A. Peterson and O.C. Ferrell, M.E. Sharpe, Inc. Business Ethics, 7th ed. (Boston: Houghton Mifflin Company, 2007).
Co-authors: John Fraedrich and Linda Ferrell. Foundations of Marketing, (Boston: Houghton Mifflin Company, 2007), Co-author: William Pride. Marketing: Concepts and Strategies, 13th ed. (Boston: Houghton Mifflin Company, 2006). Co-author: William Pride.Based on a company survey, this is the most widely used principles of marketing text in the U.S. Business: A Changing World, 6th ed. (Burr Ridge, IL: Irwin/McGraw-Hill,
2007). Co-author: Geoffrey Hirt. Marketing Concepts and Strategies, Fourth European Edition, (Boston/London: Houghton Mifflin Company, 2007). Co-authors: Sally Dibb, Lyndon Simkin, and William Pride. Integrity Management: A Guide to Legal and Ethical Issues in the Marketplace (Tampa: The University of Tampa Press, 1998). Co-authors: Debbie Thorne LeClair and John P. Fraedrich. Marketing Concepts and Strategies, Canadian Edition, (Scarborough, Ontario: International Thompson Publishing and Houghton Mifflin Company, 1998). Co-authors: William Pride, HF MacKenzie and Kim Snow. Management: Comprehension, Analysis, and Application (Burr Ridge, IL: Austen Press, 1995). Co-authors: Robert Gatewood and Robert Taylor. Strategic Marketing Management (Cincinnati: South-Western Publishing
Co., 1994). Co-authors: George H. Lucas, Jr. and David J. Luck. Public Policy Issues in Marketing, (Lexington, MA: D.C. Heath and Company, 1975). Co-editor: Raymond LaGarce Articles Maignan Isabelle, Linda Ferrell and O.C. Ferrell (2005), “ A Stakeholder Model for Implementing Social Responsibility in Marketing” European Journal of Marketing 39, 966-967. William T. Neese, Linda Ferrell and O.C. Ferrell (2005), “An Analysis of
Federal Mail and Wire Fraud Cases Related to Marketing, Journal of
Business Research, 58, 910-918. Maignan Isabelle and O.C. Ferrell (2004). “Corporate Social Responsibility and Marketing: An Integrative Framework, Journal of the Academy of Marketing Science, 32(1), 3-19. Victoria Bush, Linda Ferrell, Al Bush and O.C. Ferrell (2003) “Investigating the Relations Between Corporate Values and Practices of Marketing Organizations and Internet Ethics,” Journal of Marketing Management 13(2), Fall. John Clark, Linda Ferrell and O.C. Ferrell (2003). “Conflicts of
Interest Arising from the Prudent Investor Rule: Ethical Implications
for Over-the-Counter Derivative Securities.” Journal of Business Ethics,
47, 165-173. Hult, G. Tomas M., O.C. Ferrell and Robert F. Hurley (2002), "The Effects of Global Organizational Learning on Cycle Time Performance," Journal of Business Research, 55(5), 377-387. Ferrell, O.C. and Linda Ferrell (2002), "Assessing Instructional Technology in the Classroom," Marketing Education Review, 12(3), 19-24. Ferrell, O.C. and Linda Ferrell (2001), "Role of Ethical Leadership Organizational Performance," Journal of Management Systems, 13, 64-78. Maignan, Isabelle, and O.C. Ferrell (2001), "Corporate Citizenship as a Marketing Instrument: Concepts, Evidence, and Research Directions," European Journal of Marketing, 35(3/4), 457-484. Isabelle Maignan and O.C. Ferrell (2001), "Antecedents and benefits of corporate citizenship: An investigation of French Businesses," Journal of Business Research, 51, 1-15. Bryan A. Lukas and O.C. Ferrell, (2000), "The Effect of Market Orientation on Product Innovation." Journal of the Academy of Marketing Science, 28(2), 239-247. O.C Ferrell, Thomas N. Ingram, and Raymond W. LaForge, (2000), "Initiating Structure for Legal and Ethical Decisions in a Global Sales Organization," Industrial Marketing Management 29(6), 555-564. G. Thomas Hult, O.C. Ferrell, Robert F. Hurley and Larry C. Giunipero, (2000), "Leadership and Relationship Commitment: A Focus on the Supplier-Buyer-User Linkage." Industrial Marketing Management, 29(2), 111-119. Isabelle Maignan and O.C. Ferrell, (2000), "Measuring Corporate Citizenship in Two Countries: The Case of the United States and France," Journal of Business Ethics, 23(3), 283-297. Isabelle Maignan, O.C. Ferrell and G. Thomas Hult, (1999), "Corporate Citizenship, Cultural Antecedents and Business Benefit," Journal of the Academy of Marketing Science, 27(4), 455-469. Neil C. Herndon, O.C. Ferrell, Debbie Thorne LeClair and Linda Ferrell, (1999), "Relationship of Individual Moral Values and Preceived Ethical Climate to Satisfaction, Commitment and Turnover in a Sales Organization," Research in Marketing (JAI Press Inc.), "Theoretical Foundations in Marketing Ethics" vol. ed. Scott Vitell and Don Robin, 15, 25-48. Ferrell, O.C., (1999), "An Assessment of the Proposed Academy of Marketing Science Code of Ethics for Marketing Educators," Journal of Business Ethics, 19(2). O.C. Ferrell, (1999), "Business Ethics in a Global Economy," Journal of Marketing Management 9(1), 65-71. Debbie Thorne LeClaire, Linda Ferrell and O.C. Ferrell, (1999), "Marketing Ethics and Compliance in International Marketing Communications" Journal of Marketing Management, 9(1), 88-98. Bush, Victoria and O.C. Ferrell, (1998), "Marketing the Business School:
An Exploratory Investigation," Journal of Marketing Education, 20(1),
16-23. Hult, G. Tomas and O.C. Ferrell, (1997) "A Global Organizational
Learning Structure and Market Information Processing," Journal of
Business Research, 40(2), 155-166. Fraedrich, John, Neil Herndon, and O.C. Ferrell, (1991), "A Values
Comparison of Future Managers From West Germany and the United States,"
Journal of International Consumer Marketing, 4(7). Skinner, Steve J., O.C. Ferrell, and Alan Dubinsky, (1988), "Organizational Dimensions of Marketing Research Ethics," Journal of Business Research, 16(3), 209-224. Ferrell, O.C. and Steven J. Skinner, (1988), "Ethical Behavior and
Bureaucratic Structure in Marketing Research Organizations," Journal of
Marketing Research, 25(1), 103-109. Skinner, Steve J., O.C. Ferrell, and William M. Pride, (1984), "Personal
and Non-Personal Incentives in Mail Surveys: Immediate Versus Delayed
Inducements," Journal of the Academy of Marketing Science, 12(1-2),
106-114. National Proceedings Ferrell, O.C., "Professionalism in Marketing Education," Academy of Marketing Science Annual Conference, May 25, 2000. Ferrell, O.C., Linda Ferrell and Isabelle Maignan, "Improving Marketing Performance Through Organizational Ethics, Advances in Marketing Theory, Practice and Education." Proceedings of the Society for Marketing Advances, Atlanta, GA, October 26-30, 1999. Maignan, Isabelle and O.C. Ferrell, "Corporate Citizenship as a Marketing Instrument: Concepts, Evidence and Research Direction," Enhancing Knowledge Development in Marketing, 1999 AMA Summer Marketing Educators' Conference Proceedings. Maignan, Isabelle and O.C. Ferrell, "Cultural Antecedents of Environmentalist-Business Cooperative Relations," 1998 AMA Summer Marketing Educators' Conference proceedings. Maignan, Isabelle, O.C. Ferrell, and Daniel L. Sherrell, "Definition and Operationalization of Corporate Citizenship: A Cross-Cultural Approach," 1998 AMA Winter Marketing Educator Conference proceedings. Ferrell, O.C., "The History of principles of Marketing Principles Textbooks," Proceedings of the 8th Conference on Historical Research in Marketing and Marketing Thought, eds. D.G. Brian Jones and Peggy Cunningham, Kingston, Ontario, Canada, 1997. Loe, Terry W. and O.C. Ferrell, "Ethical Climate's Relationship to Trust, Market Orientation and Commitment to Quality," 1997 Academy of Marketing Science Proceedings, 1997. LeClair, Debbie Thorne, O.C. Ferrell, and Linda Ferrell, "Ethical and Legal Compliance in Marketing Communications," new and Evolving Paradigms: The Emerging Future of Marketing, American marketing Association Proceedings, Dublin, Ireland, June 1997. Abstract only. Hult, G. Tomas M., J. Joseph Cronin, Jr., O.C. Ferrell, and Michael K. Brady, "Leadership and Relationship Commitment in Purchasing Units: Moderating Effects of International/Domestic Settings and Frequent/Infrequent SBU Users," American Marketing Association Relationship Conference, Dublin, Ireland, June 12-15, 1997. Ferrell, O.C. Debbie Thorne LeClair, and Linda Ferrell, "Social Responsibility Issues in the Food Service Industry," Association for Practical and professional Ethics Proceedings, Washington, D.C., March 1997. Abstract only. Lukas, Bryan A. and O.C. Ferrell, "The Relationship Between Market Orientation and New Product Introduction across Different Performance and Environmental Contexts," 1997 AMA Winter Marketing Educators' Conference proceedings. Abstract only. Cunningham, Margaret and O.C. Ferrell, "The Relationships Among Negative Task Environment, Ethical Climate and Unethical Marketing Research Behavior," 1996 AMA Winter Educators's Conference proceedings, vol. 7, 364-365. Ferrell, O.C., Debbie M. Thorne, and Linda Ferrell, "Legal Pressure for Ethical Compliance in Marketing," 1995 AMA Summer Educators' Conference proceedings, 412-413. Best Paper Award - SIG. Hult, G. Tomas M. and O.C. Ferrell, "The Cycle Time (CT) Scale: Construction and Validation of a Cycle Time Scale for Use in Marketing Processes," in Enhancing Knowledge Development in Marketing (1995 AMA Summer Educators' Conference proceedings), vol. 6, 270-271. Ferrell, O.C., Debbie M. Thorne, and Linda Ferrell, "Environmental Issues, Social Responsibility, and Ethical Climate in the Food Service Industry," 1994 AMA Summer Marketing Educators' Conference proceedings, vol. 5, 435-436. Best Paper Award - Public Policy Track. Ferrell, O.C., Debbie M. Thorne, and John Fraedrich, "Assessing the Application of Cognitive Moral Development to Theory in Marketing Ethics," 1994 AMA Winter Marketing Educators' Conference proceedings, vol. 5, 290-291. Ferrell, O.C. and Debbie M. Thorne, "Assessing Ethical Decision Making in Marketing: Directions for Future Research," 1993 Summer AMA Marketing Educators' Conference proceedings. Ferrell, O.C. and Debbie M. Thorne, "Assessing Ethical Decision Making in Business: Directions for Future Research, "Fourth Annual International Conference of the Society for the Advancement of Socio-Economics, 1992. Ferrell, O.C. and Debbie M. Thorne, "Antecedents of Ethical Decision Making in Sales Organizations," 1992 Academy of Marketing Science proceedings. Ferrell, O.C., John Fraedrich, and Keith Jones, "An Empirical Investigation into the Ethical Philosophies of Managers," 1991 AMA Winter Marketing Educators' Conference proceedings, vol. 2, 463. Ferrell, O.C. and Peggy Cunningham, "Marketing's Greatest challenge: The Social Impact of the Globalization of Markets," 1989 Academy of Marketing Science proceedings. Ferrell, O.C. and Peggy Cunningham, "A Task-Structure-Performance Model of Marketing Ethics in International Strategic Alliances," 1989 AMA Educators' Conference, series no. 55, 300. Ferrell, O.C. and John Fraedrich, "A Descriptive Approach to Understanding Ethical Behavior," 1988 AMA Winter Educators' Conference proceedings. Ferrell, O.C., "Understanding Marketing Ethics: The Future of Decision Models," 1988 Marketing Education Group proceedings, United Kingdom. Ferrell, O.C., George Lucas, and John Fraedrich, "The Metatheoretical Foundations for a Definition for Marketing," 1987 AMA Educators' Conference proceedings, series no. 53, 156. Ferrell, O.C. and George Glisan, "Academic Workstyles of Marketing Educators: An Assessment of the Congruency of Individual Role Orientation and University Reward Expectations," 1987 AMA Educators' Conference proceedings, series no. 53, 276-276. Ferrell, O.C., George Lucas, and Alan Bush, "Consumer and Industrial Natural Gas Purchase Decisions: a Preliminary Test of Choffray and Lilien's Submodels," 1985 national Institute of Decision Sciences proceedings. Ferrell, O.C. and Karim Shaikh, "Exchange as a Framework for Understanding Marketing: New Directions," 1984 AMA Educators' Conference proceedings, series no. 50, 341-345. Ferrell, O.C., Terry Childers, and Robert Reukert, "Effects of Situational Factors on Mail Survey Response," 1984 AMA Educators' Conference proceedings, series no. 50, 364-367. Ferrell, O.C. and David J. Luck, "Strategic Marketing Planning: An Assessment and Agenda," 1983 AMA Winter Educators' Conference proceedings, 206-210. Ferrell, O.C. and Jim Grimm, "Exploring Response Variation Utilizing Mail, Telephone and Personal Data collection Methods," 1981 AMA Educators' Conference proceedings, series no. 47, 394-397. Ferrell, O.C. and John Perrachione, "An Inquiry Into Bagozzi's Formal Theory of Marketing Exchange." Conceptual and Theoretical Development in Marketing. Proceedings of the American Marketing Association's Special Conference on Marketing Theory, 1980, 158-161. Reprinted in two readings books: Hunt, Marketing Theory (1984) and Sheth, Marketing Theory (1986). Ferrell, O.C., "Comparing the Ethical Beliefs of Advertising Agency Practitioners to Corporate Practitioners," Association for Education in Journalism, Houston, Texas, 1979. Ferrell, O.C. and K. Mark Weaver, "The Impact of Corporate Policy on Reported Ethical Beliefs of Marketing Practitioners," 1977 AMA Educators' Conference proceedings, series no. 41, 477-481. Ferrell, O.C. and Lee Richardson, "Consumer Affairs public Policy Debate: New Horizons for Marketing Research," 1974 AMA Educators' Conference proceedings. Ferrell, O.C., "Life Insurance attitudes Canonically Correlated to Economic Liberalism, Support for government Control and Anti-Business Attitudes," Proceedings of the American institute of Decision Sciences, Michigan State University, 1973. Ferrell, O.C., "Credit and Development in Latin America," Proceedings of
the Mexican National Sociology Congress, Oaxtepec, Mexico, 1972.
Official Guest, Republic of Mexico. "Business Ethics: Convergence of Research, Practice and Teaching," Marketing Management Association Spring Conference, March 2, 2000. The Future of Textbooks in Marketing Education," Marketing Management Association Fall Conference, September 16, 2000. Maignan, Isabelle and O.C. Ferrell, "Cultural Antecedents of Environmentalist-Business Cooperative Relations," 1998 AMA Summer Marketing Educators' Conference Proceedings. Maignan, Isabelle, O.C. Ferrell, and Daniel L. Sherrell, "Definition and Operationalization of Corporate Citizenship: A Cross-Cultural Approach," 1998 AMA Winter Marketing Educator's Conference proceedings. "Leadership Behaviors and Relationship Commitment in Purchasing," Southern Marketing Association Proceedings (1996), 249-250. Co-author G. Tomas Hult. "Federal Sentencing Guidelines for Organizations: What Marketers Should Know," Proceedings of the Southwestern Marketing Association (1996). Co-authors: Linda Ferrell and Debbie Thorne. "Coping With the Threat of an Earthquake: An Examination of Consumption Pattern Changes," Proceedings of the Southern Marketing association (November 1992). Co-author: Bettina Cornwell. "Internal Marketing and Implementation: A Conceptualization and Agenda for Future Research," Proceedings of the Southern Marketing Association (1991). Co-author: Michael D. Harline. "An Examination into the Evaluation Process for Energy Alternatives: a Strategic Look at Industrial and Consumer Segments," Proceedings of the Southern Marketing Association (November 1985). Co-authors: Alan Bush, George Lucas and Donna Legg. "Purchasing Life Insurance," Midwest Business Administration Proceedings, 1983. Co-authors: Kenneth Creapas and David Loy. "Distributing Consumer surveys Through Free Papers; Some New Evidence, "Proceedings of the Southern Marketing Association (November 1981), 274-276. Co-authors: Steven J. Skinner and Michael P. Dumler. "Marketing Mix: are We Teaching the Wrong Concepts?," Proceedings of the Southern Marketing Association, Atlanta, Georgia, 1979, 20-23. Co-author: David J. Luck. "CAI in the Basic Marketing Course: A Student Evaluation," Proceedings of the Southwestern Marketing association, Dallas, Texas, (March 1978). Co-authors: Steve Skinner and Jim Grimm. "Social Class Differences in Consumer's Attitudes Toward Consumerism Issues," Co-authors: Bruce Stern and Greg Gazda. Proceedings of the Southern Marketing Association, New Orleans, Louisiana, 1975, 231-233. "Life Insurance Promotion: an Evaluation," Proceedings of the Southwestern Marketing Association (March 1974). "Consumer Attitudes Toward Life insurance Price Disclosure," Proceedings of the Southern Marketing association, 1974, 222. Journal Special Issues "Ethics Builds Trust in Marketing Relationships," in Marketing Encyclopedia: Issues & Trends Shaping the Future, edited by Jeffrey Heilbrunn, (Lincolnwood, IL: NTC Business Books, 1995), 212-16. Afterword on "Exchange: Ethical and Legal Foundations," in Marketing Exchange Relationships, Transactions, and Their Media, edited by Franklin S. Houston, (Westport, CT: Quorum Books, 1994), 210-11. "Implementing and Monitoring Ethics in Advertising," in Marketing Ethics: Guidelines for Managers, edited by Gene Laczniak and Patrick Murphy, (Lexington Books, 1985). "An Inquiry into Bagozzi's Formal theory of Marketing Exchanges," In Shelby Hunt, Marketing Theory: The Philosophy of Marketing Science (Homewood, Illinois: Richard d. Irwin Company, 1983). Trade & Invited Articles Ferrell, O.C., "The Relationship Between Corporate Citizenship and Competitive Advantage," Business Rites, Writs and Relationships, Edited by Lou Pelton and Sheb L. True, University of North Texas Press, 2003. Ferrell, O.C., "How Business Ethics Could Have Saved Enron," in Houghton Mifflin's Guide to the Enron Crisis, Houghton Mifflin Company, 2003. Ferrell, O.C., "Enron Would Have Benefited From a Dose of Business Ethics," The Northern Colorado Business Report, March 22-April 4, 2002, p. 24A. "Ethics Training: Its Time Has Come," Chicago Society of Association
Executives Forum, October 1996. Reprinted in California Society of
Association Executives Update, March/April 1997. Co-author: Linda
Ferrell.
Articles Under Review ”Stakeholder Orientation: Development and Testing of an Expanded
Framework for Marketing Strategy,” Co-Authors: Isabelle Maignan and
Tomas Hult.
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