Dr. O. C. Ferrell

The Robert O. Anderson School and Graduate School of Management
MSC05 3090
1 University of New Mexico
Albuquerque, NM 87131
OCFerrell@mgt.unm.edu
Phone: (505) 277-3468


Web Sites: http://www.ocferrell.com
http://www.e-businessethics.com
 

Office Address:    The Robert O. Anderson Schools of Management
                            University of New Mexico
                            Albuquerque, NM 87131

Web Sites:         http://www.ocferrell.com
                         http://www.e-businessethics.com


EDUCATIONAL BACKGROUND

Ph.D. Marketing, Louisiana State University
M.B.A. Marketing Concentration, Florida State University
B.A. Sociology, Florida State University

ACADEMIC EMPLOYMENT

2006- Professor of Marketing and Creative Enterprise Scholar, Anderson Schools of Management, University of New Mexico

2005-2006 Bill Daniels Distinguished Professor of Business Ethics, University of Wyoming

2000-2005, Chair, Department of Marketing, Colorado State University
Ehrhardt, Keefe, Steiner, and Hottman, P.C. Professor of Business Administration
Co-Director: Center for Business Ethics and Social Issues

1998-2000 Professor of Marketing, Colorado State University\

1997-2006 Professor, Masters in Marketing, Thammassat University, Bangkok Thailand
Competitive Marketing Strategies course

1989-1998 Distinguished Professor of Marketing and Business Ethics, University of Memphis

1996-1997 Distinguished Visiting Professor of Marketing and Director of Graduate Studies in Business, University of Tampa

1993-1995 Interim Dean, Fogelman College of Business and Economics, University of Memphis\\

Summer Visiting Scholar, Queen's University, Kingston, Ontario, Canada 1990, 1995

1988-1989 Professor of Marketing, Texas A&M University - College Station

1988 Visiting Professor of Marketing, University of Michigan - Ann Arbor (Jan.-Aug.)

1982-1988 Associate Professor of Marketing, Texas A&M University- College Station

Summer 1986 Visiting Professor of Marketing, University of Hannover-Hannover, Germany

1979-1982 Professor of Marketing, Illinois State University

Summer 1978 Visiting Professor of Marketing, University of Wisconsin-Madison

1974-1978 Associate Professor of Marketing, Illinois State University-Normal

1971-1974 Assistant Professor of Marketing, Southern Illinois University-Edwardsville


PROFESSIONAL ACADEMIC SERVICE

Track Co-Chair, American Marketing Association, Winter Educators Conference, Instructional Innovation in Marketing Education, 2005

Track Co-Chair, Annual Conference of the Academy of Marketing Science, Ethics, Trust, Responsibility, and Public Policy, 2004

Chairman, American Marketing Association, Code of Ethics Committee, 2003-2004

Academy of Marketing Science, Board of Governors, 2000-2006

American Marketing Association, Certification Advisory Committee, 1999-2000

Co-Chair, Academy of Marketing Science Annual Conference, 1999

Co-Chair, American Marketing Association International Conference, Vienna, Austria, 1998

President, Academic Council, American Marketing Association, 1996-97

Vice-President of Marketing Education and American Marketing Association Board of Directors, 1995-97

Chairman, Code of Ethics for Internet Marketing Committee, American Marketing Association, 1996

Track Chairman, Academy of Marketing Science, Teaching and Educational Technology, 1997

Track Chairman, Southwestern Marketing Association, Special Sessions, 1997

Track Chairman, Southern Marketing Association, Special Sessions, Workshops and Tutorials, 1996

Chairman, Ethics in Business Pre-Conference, Allied Southern Business, 1996

Chairman, Southwestern Marketing Association Doctoral Colloquium, 1994 and 1995

Track Chairman, Southwestern Marketing Association, Marketing Ethics/International Marketing, 1994

Track Chairman, Southwestern Marketing Association, Marketing Management, 1991

Sales & Marketing Executives Institute, Board of Trustees, 1990-

Board of Directors, Midwest Marketing Association, 1987-90

Chairman, American Marketing Association Committee on Marketing Ethics, 1986-88

American Marketing Association Task Force on Marketing Ethics, 1985-86

Vice-President, Membership, Southern Marketing Association, 1983-84

Track Chairman, Southern Marketing Association, Theory and Macromarketing, 1983

Track Chairman, American Marketing Association Educators' Conference, Marketing Education, 1983

Co-editor, American Marketing Association Educators' Conference Proceedings, 1983

First editor of the American Marketing Association's Marketing Educator, 1981-83

President-Elect, Central Illinois Chapter, American Marketing Association, 1981-82

Director of the 1981 American Marketing Association Education Division Survey of Members American Marketing Association Marketing Education Council, 1980-82

Track Chairman, Southern Marketing Association, Theory and Macromarketing, 1980

Pioneered the development of the first American Marketing Association conference on marketing theory and was co-chairman of the first conference in Phoenix, Arizona, 1979. The annual conference is now called the AMA Winter Educators' Conference

Co-editor, American Marketing Association Theory Conference Proceeding, 1979


COMMUNITY SERVICE

Chair, Mountain States Better Business Bureau Ethics Awards Selection Committee, 1999-2006

Judge, "Tampa Bay Area Marketer of the Year Awards," 1997

Junior Achievement, Memphis Advisory Board, 1993-1995

United Way of Greater Memphis, Campaign Cabinet, 1993

Judge, The Business Journal of Upper East Tennessee and Southwest Virginia, "Business of the Year" and "Executive of the Year," 1994

Judge, Memphis Business Journal, "Small Business Awards," 1993-94


CURRENT EDITORIAL BOARDS AND REVIEWER FOR ACADEMIC JOURNALS

Section Editor, Marketing Ethics & Social Issues, Journal of Macromarketing

Editorial Board, Journal of Business Ethics

Editorial Board, Journal of Marketing Education

Editorial Board, Journal of Strategic Marketing

Editorial Board, Journal of Marketing Management

Editorial Board, Marketing Education Review

Ad Hoc Reviewer, Journal of the Academy of Marketing Science

Ad Hoc Reviewer, Journal of Marketing

Ad Hoc Reviewer, Journal of Marketing Research


PAST EDITORIAL BOARDS FOR ACADEMIC JOURNALS

Editorial Board, Journal of Business Communication

Editorial Board, Journal of Health Care Marketing


COLORADO STATE UNIVERSITY SERVICE, 1998 - 2005

Committee Member, Dean Search Committee, College of Business

Editor & Developed, E-Center for Business Ethics (e-businessethics.com)

Committee Member, Faculty Workload Policy Document

Department Tenure & Promotion Committee

Chair, Associate Dean for Research Search Committee

Chair, Associate Dean for Academic Program Search Committee


UNIVERSITY OF MEMPHIS SERVICE, 1989 - 1998

Chair, University Ethical Practices Committee

College International Business Committee

Graduate Curriculum Committee

Doctoral Student Screening Committee

Department Liaisons to the Advisory Board

Director of Marketing Ph.D. Program

Chairperson, Task Force on Alternative Curriculum Models

Chairperson, Task Force on Teaching Effectiveness

College Promotion and Tenure Committee

Department Promotion and Tenure Committee

Fourth Business Ethics Symposium: Building Global Legal and Ethical Compliance Programs: An Integrity Blueprint for Managers, 1998

Third Business Ethics Symposium: Legal & Ethical Compliance, 1994

Second Business Ethics Symposium: Corporate Implementation of Business Ethics, 1993

First Business Ethics Symposium: Regional Symposium on Teaching Business Ethics, 1992


UNIVERSITY OF NEW MEXICO TEACHING, 2006-

International Marketing 483
International Marketing 583


COLORADO STATE UNIVERSITY TEACHING, 1998-2003

Marketing Management & Strategy BK479
Marketing Principles BK300
First-Year Seminar in Business BGCC192
Ethics & Social Responsibility BK492
Social & Regulatory Issues in Business BG660 (EMBA)


UNIVERSITY OF MEMPHIS TEACHING, 1989-1996

Multinational Marketing
Marketing Fundamentals
Strategic Marketing
Advanced Marketing Mgmt. (Ph.D.)
Marketing (EMBA)
Strategic Intl. Marketing
Ethical/Environmental Issues
Theory Constr./Evaluation (Ph.D.)
Business Ethics 7238 (EMBA)
Market Driven Quality (MBA)


CHAIR, Ph.D. DISSERTATIONS

1. Phylis Mansfield, "Maintaining Consumer Relationships: An Analysis of Perceptions of Justice and Consumer Actions in a Problem Resolution Procedure," University of Memphis, 1997. (Penn State University, Erie)

2. Isabelle Maignan, "Antecedents and Benefits of Corporate Citizenship: A Comparison of U.S. and French Businesses," University of Memphis, 1997. (ING Banks, V.P. of Social Responsibility)

3. Bryan Anthony Lukas, "An Analysis of the Relationships Among Strategic Type, Market Orientation, and New Product Development," University of Memphis, 1996. (University of Melbourne)

4. Terry Wayne Loe, "The Role of Ethical Climate in Developing Trust, Market Orientation, and Commitment to Quality," University of Memphis, 1996. (Kennesaw University)

5. G. Tomas M. Hult, "An International Organizational Learning Study of the Internal Marketing System," University of Memphis, 1995. (Michigan State University)

6. Bruce D. Keillor, "An Investigation of Firm-Level Political Strategies in the Global Marketplace," University of Memphis, 1994 (co-chair). (University of Akron)

7. Mary Susan Kennedy, "The Determinants and Impact of Consumer Trust in Buyer-Seller Relationships," University of Memphis, 1994. (Columbia College)

8. Judith A. Wiles, "Socialization and Interpersonal Influences on the Ethical Decision Making Climate in Service Organizations," University of Memphis, 1993. (Southeast Missouri State University)

9. Michael D. Hartline, "The Socialization of Customer-Contact Employees in Service Organizations: Effects on Employee Behaviors and Service Quality Outcomes," University of Memphis, 1993. (Florida State University)

10. Debbie M. Thorne, "A Social Network Analysis of Perceptions of Ethical Climate and Ethical Behaviors in Marketing Organizations Work Groups: A Multimethod Perspective," University of Memphis, 1993. (Texas State University)

11. Margaret Cunningham, "Walking the Thin White Line: A Role Conflict Model of Ethical Decision Making Behavior in the Marketing Research Process," Texas A&M University, 1991. (Queens University, Kingston, Ontario)

12. Neil Herndon, "Commitment, Satisfaction and Turnover: The Impact of Individual Moral Structures When Exposed to a Conflicting or Matching Organizational Sales Culture," Texas A&M University, 1991.

13. John P. Fraedrich, "Philosophy Type Interaction in the Ethical Decision Making Process of Retailers," Texas A&M University, 1988. (Southern Illinois University,Carbondale)
 

AWARDS AND HONORS

Creative Enterprise Scholar, Anderson Schools of Management, University of New Mexico 2006-2007.Bill Daniels Distinguished Professor of Business Ethics 2005-2006, University of Wyoming, assisted in raising over $3.625 million for professorship.

Ehrhardt, Keefe, Steiner, and Hottman, P.C. Professor of Business Administration, College of Business Faculty Fellowship, Awarded September 14, 2004.

Colorado State University, College of Business, Excellence in Research, 2003/2004.

"O.C. Ferrell Best Paper Award." Endowed award presented by the Association of Collegiate Marketing Educators at the Southwestern Federation of Administrative Disciplines (SWFAD) conference, New Orleans, Spring 2001. Recognition of lifelong commitment to marketing education and research.

"Innovator in Marketing Education." Lifetime achievement award presented by the Marketing Management Association for the development of articles, teaching materials and contributions to marketing knowledge, Spring 2001.

Best Empirical Article Award-1997, University of Memphis, Fogelman College of Business and Economics, for "The Management of Customer- Contact Employees in Service Firms: An Empirical Investigation," 60,

Journal of Marketing (October 1996).

Research Fellow, Center for Ethics, University of Tampa, 1997

Fellow, Southern Marketing Association, 1996

Fellow, Southwestern Marketing Association, 1996

American Marketing Association Best Paper Award, Co-author of best paper in SIG Track, 1995 Summer Educators meeting.

American Marketing Association Best Paper Award, Co-author of best paper in Public Policy Track, 1994 Summer Educators meeting.

Fogelman College of Business and Economics Merit of Excellence Award in recognition of superior academic performance in the areas of teaching, research and service for the 1989-90 academic year.

Overall Best Paper, The 1988 Academy of Marketing Science Annual Conference.

Distinguished Lecturer, "Ethical Decision Making in Business." Second Annual Michael X. St. Martin Distinguished Lecturer Series, Nichols State University, Thibodaux, Louisiana, 1985.

Charles Falk Award for Outstanding Service as a member of the Board of Directors, Illinois Business Hall of Fame, 1982.

Outstanding Research Award, Department of Marketing and Management, Illinois State University, 1979 and 1980.

Special Merit Award "Marketing an Educational Product." Central Illinois Chapter of the American Marketing Association, 1978.

EXPERT WITNESS AND CONSULTANT IN LEGAL CASES

General Steel Corporation. Contracted to develop ethical compliance program and serve as expert witness in dealing with complaints from the Colorado Attorney General’s office related to the Colorado Consumer Protection Act, 2003-2004. Testified in trial Oct. 2004.

Amway Corporation vs. Holcomb Healthcare; served as expert witness in arbitration, Nov. 2003-Oct. 2004.
Ethical compliance consultant for Gary M. Riebschlager & Associates (Houston, TX), 1995. Cornerstone Apartments Case.

Business ethics expert witness for the Bausch & Lomb Class Action Group, 1995-96.

Ethical compliance consultant for Lieff, Cabraser, & Heimann (San Francisco, CA), 1994-95. Related to Bausch & Lomb Class Action Group.

Ethical compliance consultant for O'Quinn, Kerensky, McAninch & Riebschlager (Houston, TX), 1992. BizMart Case.


BUSINESS AND PROFESSIONAL DEVELOPMENT PROGRAMS

Business Ethics and Compliance Programs

Editor of a website clearinghouse of business ethics resources for students, faculty and professionals throughout the world, http://www.e-businessethics.com

Business Ethics Certificate program, A ten week online business ethics course for managers and educators, Anderson Schools of Management, Center for Management Development.

Editor of a website to support the business ethics certificate program, pod cast for the course at www.e-businessethics.net

“Teaching and Integrating Business Ethics,”(with Linda Ferrell) AACSB International, International Dean’s Conference, Montreal, April 2004.

AACSB International Graduate Conference on “Leadership and Corporate Governance” (with Linda Ferrell). Tampa, FL 2005.

Co-Chaired the AACSB Teaching Business Ethics Conferences, Boulder, Colorado, 2004 and 2005.

AACSB International Workshop on Business Ethics for staff members. Tampa, FL, 2006.

AACSB International Ethics and Corporate Governance Conference, Washington D.C. 2006. Featured speaker and helped to organize conference.

Korean Academy of Marketing Science, Featured speaker, Marketing Ethics. Seoul, Korea, 2006

Developed and Hosted the Business Ethics Symposium, “New Challenges for Business Schools and Corporate Leaders,” Denver, Colorado, October 30-31, 2003. Co-Chaired with Robert A. Peterson, The McCombs School of Business at the University of Texas, Austin.

General Session Speaker and Roundtable Seminar "Business Ethics and Corporate Governance," First National Association of Independent Insurers Executive Roundtable Seminar, Las Vegas, NV, February 3, 2003.

"Business and Social Responsibility: How to Improve Trust and Confidence in Business," Western Association of Collegiate Schools of Business (Dean's) Annual Meeting, Hawaii, October, 2002.

American Marketing Association Certification Advisory Group, 1999-2000.

Water Quality Association Business Ethics Certification Project, 2000. Development of Certification in Business Ethics.

Legal and Ethical Perspectives in Business, Water Quality Association National Conference, Indianapolis, 1996 and Albuquerque, 1997.

Responsible Organizations: Legal and Ethical Perspectives, Center for Ethics, The University of Tampa, 1996.

National Bank of Commerce of Mississippi 1995 Issues Forum, "Legal and Ethical Issues in Business," 1995.

National Association of Purchasing Managers, "Legal and Ethical Issues," 1995.

Commonwealth Films (Boston, MA), video consultant for "The Sentence: Business Ethics and Legal Compliance," 1992.

American Cemetery Association, "Sales Ethics," Summer, 1992.

Professional Selling Executive Training Program, "Sales Ethics," Fogelman Executive Development Center, Memphis State University, (Memphis, Tennessee), 1989.

General Motors Corporation, Marketing Research Ethics Program for Research Suppliers and Research Managers, (Detroit, Michigan), 1989.

Presentations on business ethics to approximately 50 universities, companies, and civic groups over the last 10 years.

General Business

Training Program, U.S. Navy, Navy Fleet and Family Support Center Global Marketing Program, Summer 2002.

Sigma Marketing Concepts, Inc., Orange Park, FL, Board of Directors, 1991-

Consulting Editor for marketing textbooks, Houghton Mifflin Company, Boston, MA, 1992-94.

Central Illinois Light Company, Customer Service, Program for Managers, Peoria, Illinois, 1990.

Texas Agricultural Extension Service, "Principles of Marketing," College Station, Texas, 1988.

Society of American Florists, Educational Session on the Principles of Floral Marketing, Reno, Nevada, 1988.

Army and Air Force Exchange System, "Marketing Management Concepts for Retailing," Center for Executive and Professional Development, Texas A&M University, 1987-89.

Training Program, "Retailing Principles," Dallas Market Center, Dallas, Texas, 1987-88.

"Strategic Marketing Planning," Central Illinois Chapter of the American Marketing Association Symposium, Bloomington, Illinois, 1986.

Texas Forest Service, "Professional Training Program for Using Marketing in Forest Management Systems," 1984.

Consultant to the President and Executive Director, Southern Association of Colleges and Schools, 1984.

Consultant to the President, Mars Hill College, Mars Hill, North Carolina, 1984.

Professional Development Program, Marketing Child Care Services, Iowa State University, 1984.

National Training Program, "Marketing for Nonprofit Organizations," Dallas, Texas, 1984 (with Philip Kotler and Charles Lamb).

Environmental Purification Systems, Inc., New Orleans, Louisiana, Marketing Research Study to
Determine Market Potential for Water Purification Systems, 1982-83.

Sigma Press, Ottawa, Illinois, Marketing consultant for desk top calendar product line, 1981-83.

Co-founded American Business Cards Inc., St. Louis, Missouri, 1981-83. Today, the company has become Southwestern Graphics Inc. and has over 75 employees.

Executive Training Programs "Marketing Management and Strategy," GROWMARK Inc., Bloomington, Illinois, 1980-82.

Professional Development Programs, "Marketing for Nonprofit Organizations," University of Illinois Executive and Professional Development Program, 1978-80.


PUBLICATIONS

Books

Managing Risks for Corporate Integrity, 2006, (Mason, Ohio, Thomson Higher Education). Co-authors: Lynn Brewer and Robert Chandler.

Business Ethics: New Challenges for Business Schools and Corporate Leaders, 2005. Edited by Robert A. Peterson and O.C. Ferrell, M.E. Sharpe, Inc.

Business Ethics, 7th ed. (Boston: Houghton Mifflin Company, 2007). Co-authors: John Fraedrich and Linda Ferrell.
Business and Society, 3rd ed. (Boston: Houghton-Mifflin Company, 2007), Co-authors, Debbie Thorne McAlister and Linda Ferrell.

Foundations of Marketing, (Boston: Houghton Mifflin Company, 2007), Co-author: William Pride.

Marketing: Concepts and Strategies, 13th ed. (Boston: Houghton Mifflin Company, 2006). Co-author: William Pride.Based on a company survey, this is the most widely used principles of marketing text in the U.S.

Business: A Changing World, 6th ed. (Burr Ridge, IL: Irwin/McGraw-Hill, 2007). Co-author: Geoffrey Hirt.
Marketing Strategy, 4th ed. (Thomson Publishing 2007). Co-author: Michael Hartline.

Marketing Concepts and Strategies, Fourth European Edition, (Boston/London: Houghton Mifflin Company, 2007). Co-authors: Sally Dibb, Lyndon Simkin, and William Pride.

Integrity Management: A Guide to Legal and Ethical Issues in the Marketplace (Tampa: The University of Tampa Press, 1998). Co-authors: Debbie Thorne LeClair and John P. Fraedrich.

Marketing Concepts and Strategies, Canadian Edition, (Scarborough, Ontario: International Thompson Publishing and Houghton Mifflin Company, 1998). Co-authors: William Pride, HF MacKenzie and Kim Snow.

Management: Comprehension, Analysis, and Application (Burr Ridge, IL: Austen Press, 1995). Co-authors: Robert Gatewood and Robert Taylor.

Strategic Marketing Management (Cincinnati: South-Western Publishing Co., 1994). Co-authors: George H. Lucas, Jr. and David J. Luck.

In Pursuit of Ethics (Smith Collins Company, 1991). Co-author: Gareth Gardiner.

Marketing Strategy and Plans, 3rd ed. (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1989). Co-authors: David J. Luck and George Lucas.

Marketing Cases, 3rd ed. (Boston: Houghton Mifflin Company, 1989). Co-authors: William Pride and Mary Gilley.
Strategic Marketing for Non-Profit Organizations: Cases and Readings, 3rd ed. (Englewood Cliffs, M.J.: Prentice-Hall, Inc., 1987). Co-editors: Philip Kotler and Charles Lamb.

Marketing: Contemporary Dimensions. 4th ed. (Boston: Houghton Mifflin Company, 1985). Co-editors: Robert Robicheaux and William Pride.

Marketing for Non-Profit Organizations: Cases and Readings, (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1983). Co-editors: Philip Kotler and Charles Lamb.

Fundamentals of Marketing, (Boston: Houghton Mifflin Company. 1982). Co-author: William Pride.

Conceptual and Theoretical Developments in Marketing, (Chicago: American Marketing Association, 1979). Co-editors: Steve Brown and Charles Lamb.

Public Policy Issues in Marketing, (Lexington, MA: D.C. Heath and Company, 1975). Co-editor: Raymond LaGarce

Articles

Maignan Isabelle, Linda Ferrell and O.C. Ferrell (2005), “ A Stakeholder Model for Implementing Social Responsibility in Marketing” European Journal of Marketing 39, 966-967.

William T. Neese, Linda Ferrell and O.C. Ferrell (2005), “An Analysis of Federal Mail and Wire Fraud Cases Related to Marketing, Journal of Business Research, 58, 910-918.

O.C. Ferrell (2004) “Business Ethics and Customer Stakeholders” The Academy of Management Executive, 18(2), 121-125.

Maignan Isabelle and O.C. Ferrell (2004). “Corporate Social Responsibility and Marketing: An Integrative Framework, Journal of the Academy of Marketing Science, 32(1), 3-19.

Victoria Bush, Linda Ferrell, Al Bush and O.C. Ferrell (2003) “Investigating the Relations Between Corporate Values and Practices of Marketing Organizations and Internet Ethics,” Journal of Marketing Management 13(2), Fall.

John Clark, Linda Ferrell and O.C. Ferrell (2003). “Conflicts of Interest Arising from the Prudent Investor Rule: Ethical Implications for Over-the-Counter Derivative Securities.” Journal of Business Ethics, 47, 165-173.

Maignan, Isabelle and O.C. Ferrell (2003), "Nature of Corporate Responsibilities: Perspectives from American, French, and German Consumers," Journal of Business Research, 56(1), 55-68.

Hult, G. Tomas M., O.C. Ferrell and Robert F. Hurley (2002), "The Effects of Global Organizational Learning on Cycle Time Performance," Journal of Business Research, 55(5), 377-387.

Ferrell, O.C. and Linda Ferrell (2002), "Assessing Instructional Technology in the Classroom," Marketing Education Review, 12(3), 19-24.

Ferrell, O.C. and Linda Ferrell (2001), "Role of Ethical Leadership Organizational Performance," Journal of Management Systems, 13, 64-78.

Maignan, Isabelle, and O.C. Ferrell (2001), "Corporate Citizenship as a Marketing Instrument: Concepts, Evidence, and Research Directions," European Journal of Marketing, 35(3/4), 457-484.

Isabelle Maignan and O.C. Ferrell (2001), "Antecedents and benefits of corporate citizenship: An investigation of French Businesses," Journal of Business Research, 51, 1-15.

Bryan A. Lukas and O.C. Ferrell, (2000), "The Effect of Market Orientation on Product Innovation." Journal of the Academy of Marketing Science, 28(2), 239-247.

O.C Ferrell, Thomas N. Ingram, and Raymond W. LaForge, (2000), "Initiating Structure for Legal and Ethical Decisions in a Global Sales Organization," Industrial Marketing Management 29(6), 555-564.

G. Thomas Hult, O.C. Ferrell, Robert F. Hurley and Larry C. Giunipero, (2000), "Leadership and Relationship Commitment: A Focus on the Supplier-Buyer-User Linkage." Industrial Marketing Management, 29(2), 111-119.

Isabelle Maignan and O.C. Ferrell, (2000), "Measuring Corporate Citizenship in Two Countries: The Case of the United States and France," Journal of Business Ethics, 23(3), 283-297.

Isabelle Maignan, O.C. Ferrell and G. Thomas Hult, (1999), "Corporate Citizenship, Cultural Antecedents and Business Benefit," Journal of the Academy of Marketing Science, 27(4), 455-469.

Neil C. Herndon, O.C. Ferrell, Debbie Thorne LeClair and Linda Ferrell, (1999), "Relationship of Individual Moral Values and Preceived Ethical Climate to Satisfaction, Commitment and Turnover in a Sales Organization," Research in Marketing (JAI Press Inc.), "Theoretical Foundations in Marketing Ethics" vol. ed. Scott Vitell and Don Robin, 15, 25-48.

Ferrell, O.C., (1999), "An Assessment of the Proposed Academy of Marketing Science Code of Ethics for Marketing Educators," Journal of Business Ethics, 19(2).

O.C. Ferrell, (1999), "Business Ethics in a Global Economy," Journal of Marketing Management 9(1), 65-71.

Debbie Thorne LeClaire, Linda Ferrell and O.C. Ferrell, (1999), "Marketing Ethics and Compliance in International Marketing Communications" Journal of Marketing Management, 9(1), 88-98.

Bush, Victoria and O.C. Ferrell, (1998), "Marketing the Business School: An Exploratory Investigation," Journal of Marketing Education, 20(1), 16-23.

Ferrell, O.C., Michael D. Hartline and Stephen McDaniel, (1998), "Codes of Ethics Among Corporate Research Department, Marketing Research Firms, and Data Subcontractors: An Examination of a Three-Communities Metaphor," Journal of Business Ethics, 17(5), 503-516.

Ferrell, O.C., Debbie Thorne LeClair, and Linda Ferrell, (1998), "The Federal Sentencing Guidelines for Organizations: A Framework for Ethical Compliance," Journal of Business Ethics (March 1998), 17(4), 353-363.

Hult, G. Tomas M., O.C. Ferrell, and Patrick L. Schul, (1998), "The Effect of Global Leadership on Purchasing Process Outcomes," European Journal of Marketing, 32(11/12) 1029-1050.

Keillor, Bruce, Greg Boller, and O.C. Ferrell, (1997), "Firm-Level Political Behavior in the Global Marketplace," Journal of Business Research, 40(2), 113-126.

Hult, G. Tomas M. and O.C. Ferrell, (1997), Global Organizational Learning Capacity in Purchasing: Construct and Measurement," Journal of Business Research, 40(2), 97-112.

Hult, G. Tomas and O.C. Ferrell, (1997) "A Global Organizational Learning Structure and Market Information Processing," Journal of Business Research, 40(2), 155-166.

Ferrell, O.C., Debbie Thorne LeClair, and Linda Ferrell, (1997), "Environmental Activities Related to Social Responsibility and Ethical Climate," Journal of Marketing Management, 7(2), 1-13.

LeClair, Debbie Thorne, Ferrell, O.C., and Linda Ferrell, (1997), "Federal Sentencing Guidelines for Organizations: Legal, Ethical and Public Policy Issues for International Marketing," 16, Journal of Public Policy and Marketing, 16, 26-37.

Schwepker, Charles H., Jr., and O.C. Ferrell, and Thomas H. Ingram, (1997), "The Influence of Ethical Climate and Ethical Conflict on Role Stress in the Sales Force," Journal of the Academy of Marketing Science, 25(2), 99-107.

Strutton, David, Lou E. Pelton, and O.C. Ferrell, (1997), "Ethical Behavior in Retail Settings: Is There a Generation Gap?," Journal of Business Ethics, 16(1), 87-105.

Hartline, Michael and O.C. Ferrell, (1996), "The Management of Customer-Contact Employees in Service Firms: An Empirical Investigation," Journal of Marketing, 60(October), 52-70.

Lukas, Bryan A., G. Tomas M. Hult, and O.C. Ferrell, (1996), "A Theoretical Perspective of the Antecedents and Consequences of Organizational Learning in Marketing Channels," Journal of Business Research, 36(3), 233-244.

Ferrell, O.C., (1995), "Improving Marketing Education in the 1990's: A Faculty Retrospective and Perspective View," Marketing Education Review, 5(3), 1-6.

Fahy, John, Denise Smart, William Pride, and O.C. Ferrell, (1995), "Advertising Sensitive Products," International Journal of Advertising, 13(3).

Fraedrich, John, Debbie M. Thorne, and O.C. Ferrell, (1994), "Assessing the Application of Cognitive Moral Development Theory to Business Ethics," Journal of Business Ethics, 13(10), 829-38.

Hartline, Michael and O.C. Ferrell, (1993), "Service Quality Implementation: The Effects of Organizational Socialization and Managerial Actions on Customer-Contact Employee Behaviors," Marketing Science Institute, (December) Report No. 93-122.

Fraedrich, John and O.C. Ferrell, (1992), "The Impact of Perceived Risk and Moral Philosophy Type on Ethical Decision Making in Business Organizations," Journal of Business Research, 24(4), 283.

Fraedrich, John and O.C. Ferrell, (1992), "Cognitive Consistency of Marketing Managers in Ethical Situations," Journal of the Academy of Marketing Science, 20(3), 245-252.

Fraedrich, John and O.C. Ferrell, (1991), "Moral Philosophies and Marketing Managers: An Empirical Investigation," Journal of Marketing Management, (Fall ).

Fraedrich, John, Neil Herndon, and O.C. Ferrell, (1991), "A Values Comparison of Future Managers From West Germany and the United States," Journal of International Consumer Marketing, 4(7).

Kelley, Scott W., O.C. Ferrell, and Steven J. Skinner, (1990), "Ethical Behavior Among Marketing Researchers: An Assessment of Selected Demographic Characteristics," Journal of Business Ethics, August, 681-688.

Fraedrich, John and O.C. Ferrell, (1990), "Understanding Pressures That Cause Unethical Behavior in Business," Business Insights, Spring/Summer. Reprinted in Business Ethics 91/92, 3rd Edition, 26029; reprinted in Business and the Legal Environment, (1994 ed.), Marianne Jennings, Wadsworth, Inc. pub.

Ferrell, O.C., Larry G. Gresham, and John Fraedrich, (1989), "A Synthesis of Ethical Decision Models for Marketing," Journal of Macromarketing, 9(2), 55-64.

Ferrell, O.C., George H. Lucas, Jr., and Alan J. Bush, (1989), "Distinguishing Market Segments to Assess Price Responsiveness," Journal of the Academy of Marketing Science), 17(4) 325-332.

Fraedrich, John, O.C. Ferrell, and William Pride, (1989), "An Empirical Examination of Three Machiavellian Concepts: Advertisers vs. the General Public," Journal of Business Ethics, 8, 687-694.

Kelley, Scott W., Steve Skinner, and O.C. Ferrell, (1989), "Opportunistic Behavior in Marketing Research Organizations," Journal of Business Research, 18(4), 327-340.

Skinner, Steve J., O.C. Ferrell, and Alan Dubinsky, (1988), "Organizational Dimensions of Marketing Research Ethics," Journal of Business Research, 16(3), 209-224.

Ferrell, O.C. and Steven J. Skinner, (1988), "Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations," Journal of Marketing Research, 25(1), 103-109.

Ferrell, O.C. and George H. Lucas, Jr., (1987), "An Evaluation of Progress in the Development of a Definition of Marketing," Journal of the Academy of Marketing Science, 15(3), 12-23.

Ferrell, O.C., (1987), "Commentary on a Moral Evaluation of Sales Practices," Business and Professional Ethics Journal, Summer.

Ferrell, O.C., Charles S. Madden, and Donna Legg, (1986), "Strategic Planning for Nonprofit Health Care Organizations Funding," Journal of Health Care Marketing, 6(1), 13-22.

Ferrell, O.C. and Larry G. Gresham, (1985), "A Contingency Framework for Understanding Ethical Decision Making in Marketing," Journal of Marketing, 49(3), 87-96.

Skinner, Steve J., O.C. Ferrell, and William M. Pride, (1984), "Personal and Non-Personal Incentives in Mail Surveys: Immediate Versus Delayed Inducements," Journal of the Academy of Marketing Science, 12(1-2), 106-114.

Ferrell, O.C. and Dean Krugman, (1983), "Response Patterns and the Importance of the Follow-Up Duplicate Questionnaire...," European Research, October.

Ferrell, O.C., M. Zey-Ferrell, and Dean M. Krugman, (1983) "A Comparison of Predictors of Ethical and Unethical Behavior Among Corporate and Agency Advertising Managers," Journal of Macromarketing, 3(1), 19-27.

Zey-Ferrell, M. and O.C. Ferrell, (1982), "Role Set Configuration and Opportunity as Predictors of Unethical Behavior in Organizations," Human Relations, 35(7), 587-604.

Fritzsche, David and O.C. Ferrell, (1982), "A Delineation of Functional Areas of Competency Considered Important to Consumer Affairs Professionals," Journal of the Academy of Marketing Science, 10(3), 235-248.

Childers, Terry and O.C. Ferrell, (1981), "Husband-Wife Decision Making in Purchasing and Renewing Automobile Insurance," Journal of Risk and Insurance, Fall, 482-493.

Krugman, Dean M. and O.C. Ferrell, (1981), "The Organizational Ethics of Advertising: Corporate and Agency Views," Journal of Advertising, 10(1), 21-30.

O.C. Ferrell, Bruce Stern, and Vern McGinis, (1980), "Managing Consumer Affairs: Some New Directions," Appalachian Business Review, September.

Childers, Terry L., William Pride and O.C. Ferrell, (1980), "A Reassessment of the Effects of Appeals on Response to Mail Surveys," Journal of Marketing Research, 17(3), 365-370.

Fritzche, David J. and O.C. Ferrell, (1980), "Consumer Affairs Executives' Opinions on Educational Preparation for Business Careers in Consumer Affairs," Journal of Consumer Affairs, 14(1), 221-231.

Zey-Ferrell, M. and O.C. Ferrell, (1980), "A Rejoinder: Is All Social Exchange Marketing? A Reply," Journal of the Academy of Marketing Science, 8(3), 182-195.

Grimm, Jim and O.C. Ferrell, (1979), "Positioning the Masters Program as Viewed by Deans of AACSB Affiliated Schools," Business and Economic Perspectives , Fall.

Childers, Terry L. and O.C. Ferrell, (1979), "Response Rates and Perceived Questionnaire Length in Mail Surveys," Journal of Marketing Research, 16(3), 429-431.

Zey-Ferrell, M., K. Mark Weaver, and O.C. Ferrell, (1979), "Predicting Unethical Behavior Among Marketing Practitioners," Human Relations, 32(7), 557-570.

Pride, William M. and O.C. Ferrell, (1979), "Are Marketing Academicians' Preferences for Frameworks and Topics in Introductory Marketing Texts Changing?" Journal of Marketing Education, April, 39-44.

Grimm, Jim L., Steve J. Skinner, and O.C. Ferrell, (1979), "Computer-Assisted Instruction for the Basic Marketing Course: A Student Evaluation," Journal of Marketing Education, April, 63.

Ferrell, O.C. and Dean M. Krugman, (1978), "The Role of Consumers in the Public Policy Process," Journal of the Academy of Marketing Science, 6(3), 167-175.

Ferrell, O.C. and K. Mark Weaver, (1978), "Ethical Beliefs of Marketing Managers," Journal of Marketing , 42(3), 69-73.

Zey-Ferrell, M. and O.C. Ferrell, (1977), "Is All Social Exchange Marketing?" Journal of the Academy of Marketing Science, 5(4), 307-314.

Ferrell, O.C., (1977), "Consumer Attitudes Toward Life Insurance Price Disclosure," Review of Regional Economics and Business, October.

Ferrell, O.C., William Pride, and Raymond LaGarce, (1973), "Sociological Role Theory: A Structural Model for Buyer-Seller Interaction," Business Ideas and Facts, Summer, 35-40.

Ferrell, O.C. and Mary Zey-Ferrell, (1973), "Social Power in a Rural Community," Growth and Change: A Journal of Regional Development, April.

Richardson, L. and O.C. Ferrell, (1972), "Consumer Feelings of Competence and Influence in Utility Regulation," Journal of Consumer Affairs, 6(1), 84-88.

Ferrell, O.C., Mary Zey-Ferrell, and Quentin Jenkins, (1972), "An Economic Development Model," Atlanta Economic Review, February, 26-18.

Ferrell, O.C. and Bruce Weale, (1969), "Ethnic Beliefs and Behavior of Consumers: The Miami-Cuban Influx," Atlanta Economic Review, February, 16-18.

Ferrell, O.C. and Bruce Weale, (1966), "Are Recruiters Listening?" Personnel Journal, April, 216-219.

National Proceedings

Ferrell, O.C., "Professionalism in Marketing Education," Academy of Marketing Science Annual Conference, May 25, 2000.

Ferrell, O.C., Linda Ferrell and Isabelle Maignan, "Improving Marketing Performance Through Organizational Ethics, Advances in Marketing Theory, Practice and Education." Proceedings of the Society for Marketing Advances, Atlanta, GA, October 26-30, 1999.

Maignan, Isabelle and O.C. Ferrell, "Corporate Citizenship as a Marketing Instrument: Concepts, Evidence and Research Direction," Enhancing Knowledge Development in Marketing, 1999 AMA Summer Marketing Educators' Conference Proceedings.

Maignan, Isabelle and O.C. Ferrell, "Cultural Antecedents of Environmentalist-Business Cooperative Relations," 1998 AMA Summer Marketing Educators' Conference proceedings.

Maignan, Isabelle, O.C. Ferrell, and Daniel L. Sherrell, "Definition and Operationalization of Corporate Citizenship: A Cross-Cultural Approach," 1998 AMA Winter Marketing Educator Conference proceedings.

Ferrell, O.C., "The History of principles of Marketing Principles Textbooks," Proceedings of the 8th Conference on Historical Research in Marketing and Marketing Thought, eds. D.G. Brian Jones and Peggy Cunningham, Kingston, Ontario, Canada, 1997.

Loe, Terry W. and O.C. Ferrell, "Ethical Climate's Relationship to Trust, Market Orientation and Commitment to Quality," 1997 Academy of Marketing Science Proceedings, 1997.

LeClair, Debbie Thorne, O.C. Ferrell, and Linda Ferrell, "Ethical and Legal Compliance in Marketing Communications," new and Evolving Paradigms: The Emerging Future of Marketing, American marketing Association Proceedings, Dublin, Ireland, June 1997. Abstract only.

Hult, G. Tomas M., J. Joseph Cronin, Jr., O.C. Ferrell, and Michael K. Brady, "Leadership and Relationship Commitment in Purchasing Units: Moderating Effects of International/Domestic Settings and Frequent/Infrequent SBU Users," American Marketing Association Relationship Conference, Dublin, Ireland, June 12-15, 1997.

Ferrell, O.C. Debbie Thorne LeClair, and Linda Ferrell, "Social Responsibility Issues in the Food Service Industry," Association for Practical and professional Ethics Proceedings, Washington, D.C., March 1997. Abstract only.

Lukas, Bryan A. and O.C. Ferrell, "The Relationship Between Market Orientation and New Product Introduction across Different Performance and Environmental Contexts," 1997 AMA Winter Marketing Educators' Conference proceedings. Abstract only.

Cunningham, Margaret and O.C. Ferrell, "The Relationships Among Negative Task Environment, Ethical Climate and Unethical Marketing Research Behavior," 1996 AMA Winter Educators's Conference proceedings, vol. 7, 364-365.

Ferrell, O.C., Debbie M. Thorne, and Linda Ferrell, "Legal Pressure for Ethical Compliance in Marketing," 1995 AMA Summer Educators' Conference proceedings, 412-413. Best Paper Award - SIG.

Hult, G. Tomas M. and O.C. Ferrell, "The Cycle Time (CT) Scale: Construction and Validation of a Cycle Time Scale for Use in Marketing Processes," in Enhancing Knowledge Development in Marketing (1995 AMA Summer Educators' Conference proceedings), vol. 6, 270-271.

Ferrell, O.C., Debbie M. Thorne, and Linda Ferrell, "Environmental Issues, Social Responsibility, and Ethical Climate in the Food Service Industry," 1994 AMA Summer Marketing Educators' Conference proceedings, vol. 5, 435-436. Best Paper Award - Public Policy Track.

Ferrell, O.C., Debbie M. Thorne, and John Fraedrich, "Assessing the Application of Cognitive Moral Development to Theory in Marketing Ethics," 1994 AMA Winter Marketing Educators' Conference proceedings, vol. 5, 290-291.

Ferrell, O.C. and Debbie M. Thorne, "Assessing Ethical Decision Making in Marketing: Directions for Future Research," 1993 Summer AMA Marketing Educators' Conference proceedings.

Ferrell, O.C. and Debbie M. Thorne, "Assessing Ethical Decision Making in Business: Directions for Future Research, "Fourth Annual International Conference of the Society for the Advancement of Socio-Economics, 1992.

Ferrell, O.C. and Debbie M. Thorne, "Antecedents of Ethical Decision Making in Sales Organizations," 1992 Academy of Marketing Science proceedings.

Ferrell, O.C., John Fraedrich, and Keith Jones, "An Empirical Investigation into the Ethical Philosophies of Managers," 1991 AMA Winter Marketing Educators' Conference proceedings, vol. 2, 463.

Ferrell, O.C. and Peggy Cunningham, "Marketing's Greatest challenge: The Social Impact of the Globalization of Markets," 1989 Academy of Marketing Science proceedings.

Ferrell, O.C. and Peggy Cunningham, "A Task-Structure-Performance Model of Marketing Ethics in International Strategic Alliances," 1989 AMA Educators' Conference, series no. 55, 300.

Ferrell, O.C. and John Fraedrich, "A Descriptive Approach to Understanding Ethical Behavior," 1988 AMA Winter Educators' Conference proceedings.

Ferrell, O.C., "Understanding Marketing Ethics: The Future of Decision Models," 1988 Marketing Education Group proceedings, United Kingdom.

Ferrell, O.C., George Lucas, and John Fraedrich, "The Metatheoretical Foundations for a Definition for Marketing," 1987 AMA Educators' Conference proceedings, series no. 53, 156.

Ferrell, O.C. and George Glisan, "Academic Workstyles of Marketing Educators: An Assessment of the Congruency of Individual Role Orientation and University Reward Expectations," 1987 AMA Educators' Conference proceedings, series no. 53, 276-276.

Ferrell, O.C., George Lucas, and Alan Bush, "Consumer and Industrial Natural Gas Purchase Decisions: a Preliminary Test of Choffray and Lilien's Submodels," 1985 national Institute of Decision Sciences proceedings.

Ferrell, O.C. and Karim Shaikh, "Exchange as a Framework for Understanding Marketing: New Directions," 1984 AMA Educators' Conference proceedings, series no. 50, 341-345.

Ferrell, O.C., Terry Childers, and Robert Reukert, "Effects of Situational Factors on Mail Survey Response," 1984 AMA Educators' Conference proceedings, series no. 50, 364-367.

Ferrell, O.C. and David J. Luck, "Strategic Marketing Planning: An Assessment and Agenda," 1983 AMA Winter Educators' Conference proceedings, 206-210.

Ferrell, O.C. and Jim Grimm, "Exploring Response Variation Utilizing Mail, Telephone and Personal Data collection Methods," 1981 AMA Educators' Conference proceedings, series no. 47, 394-397.

Ferrell, O.C. and John Perrachione, "An Inquiry Into Bagozzi's Formal Theory of Marketing Exchange." Conceptual and Theoretical Development in Marketing. Proceedings of the American Marketing Association's Special Conference on Marketing Theory, 1980, 158-161. Reprinted in two readings books: Hunt, Marketing Theory (1984) and Sheth, Marketing Theory (1986).

Ferrell, O.C., "Comparing the Ethical Beliefs of Advertising Agency Practitioners to Corporate Practitioners," Association for Education in Journalism, Houston, Texas, 1979.

Ferrell, O.C. and K. Mark Weaver, "The Impact of Corporate Policy on Reported Ethical Beliefs of Marketing Practitioners," 1977 AMA Educators' Conference proceedings, series no. 41, 477-481.

Ferrell, O.C. and Lee Richardson, "Consumer Affairs public Policy Debate: New Horizons for Marketing Research," 1974 AMA Educators' Conference proceedings.

Ferrell, O.C., "Life Insurance attitudes Canonically Correlated to Economic Liberalism, Support for government Control and Anti-Business Attitudes," Proceedings of the American institute of Decision Sciences, Michigan State University, 1973.

Ferrell, O.C., "Credit and Development in Latin America," Proceedings of the Mexican National Sociology Congress, Oaxtepec, Mexico, 1972. Official Guest, Republic of Mexico.


Regional Proceedings

"Business Ethics: Convergence of Research, Practice and Teaching," Marketing Management Association Spring Conference, March 2, 2000.

The Future of Textbooks in Marketing Education," Marketing Management Association Fall Conference, September 16, 2000.

Maignan, Isabelle and O.C. Ferrell, "Cultural Antecedents of Environmentalist-Business Cooperative Relations," 1998 AMA Summer Marketing Educators' Conference Proceedings.

Maignan, Isabelle, O.C. Ferrell, and Daniel L. Sherrell, "Definition and Operationalization of Corporate Citizenship: A Cross-Cultural Approach," 1998 AMA Winter Marketing Educator's Conference proceedings.

"Leadership Behaviors and Relationship Commitment in Purchasing," Southern Marketing Association Proceedings (1996), 249-250. Co-author G. Tomas Hult.

"Federal Sentencing Guidelines for Organizations: What Marketers Should Know," Proceedings of the Southwestern Marketing Association (1996). Co-authors: Linda Ferrell and Debbie Thorne.

"Coping With the Threat of an Earthquake: An Examination of Consumption Pattern Changes," Proceedings of the Southern Marketing association (November 1992). Co-author: Bettina Cornwell.

"Internal Marketing and Implementation: A Conceptualization and Agenda for Future Research," Proceedings of the Southern Marketing Association (1991). Co-author: Michael D. Harline.

"An Examination into the Evaluation Process for Energy Alternatives: a Strategic Look at Industrial and Consumer Segments," Proceedings of the Southern Marketing Association (November 1985). Co-authors: Alan Bush, George Lucas and Donna Legg.

"Purchasing Life Insurance," Midwest Business Administration Proceedings, 1983. Co-authors: Kenneth Creapas and David Loy.

"Distributing Consumer surveys Through Free Papers; Some New Evidence, "Proceedings of the Southern Marketing Association (November 1981), 274-276. Co-authors: Steven J. Skinner and Michael P. Dumler.

"Marketing Mix: are We Teaching the Wrong Concepts?," Proceedings of the Southern Marketing Association, Atlanta, Georgia, 1979, 20-23. Co-author: David J. Luck.

"CAI in the Basic Marketing Course: A Student Evaluation," Proceedings of the Southwestern Marketing association, Dallas, Texas, (March 1978). Co-authors: Steve Skinner and Jim Grimm.

"Social Class Differences in Consumer's Attitudes Toward Consumerism Issues," Co-authors: Bruce Stern and Greg Gazda. Proceedings of the Southern Marketing Association, New Orleans, Louisiana, 1975, 231-233.

"Life Insurance Promotion: an Evaluation," Proceedings of the Southwestern Marketing Association (March 1974).

"Consumer Attitudes Toward Life insurance Price Disclosure," Proceedings of the Southern Marketing association, 1974, 222.

Journal Special Issues

Ferrell, O.C. and Ferrell, Linda, eds.(2004) Special Issue on Ethics and Marketing Education, Marketing Education Review, 14(3).

Ferrell, O.C. and Pride, Bill, eds.(2004) Special Issue: Teaching the Principles of Marketing Course, Journal of Marketing Education, 26(2).

Chapters in Books

"Ethics Builds Trust in Marketing Relationships," in Marketing Encyclopedia: Issues & Trends Shaping the Future, edited by Jeffrey Heilbrunn, (Lincolnwood, IL: NTC Business Books, 1995), 212-16.

Afterword on "Exchange: Ethical and Legal Foundations," in Marketing Exchange Relationships, Transactions, and Their Media, edited by Franklin S. Houston, (Westport, CT: Quorum Books, 1994), 210-11.

"Implementing and Monitoring Ethics in Advertising," in Marketing Ethics: Guidelines for Managers, edited by Gene Laczniak and Patrick Murphy, (Lexington Books, 1985).

"An Inquiry into Bagozzi's Formal theory of Marketing Exchanges," In Shelby Hunt, Marketing Theory: The Philosophy of Marketing Science (Homewood, Illinois: Richard d. Irwin Company, 1983).

Trade & Invited Articles

Ferrell, O.C., "The Relationship Between Corporate Citizenship and Competitive Advantage," Business Rites, Writs and Relationships, Edited by Lou Pelton and Sheb L. True, University of North Texas Press, 2003.

Ferrell, O.C., "How Business Ethics Could Have Saved Enron," in Houghton Mifflin's Guide to the Enron Crisis, Houghton Mifflin Company, 2003.

Ferrell, O.C., "Enron Would Have Benefited From a Dose of Business Ethics," The Northern Colorado Business Report, March 22-April 4, 2002, p. 24A.

"Ethics Training: Its Time Has Come," Chicago Society of Association Executives Forum, October 1996. Reprinted in California Society of Association Executives Update, March/April 1997. Co-author: Linda Ferrell.


WORK IN PROGRESS

Articles Under Review

”Stakeholder Orientation: Development and Testing of an Expanded Framework for Marketing Strategy,” Co-Authors: Isabelle Maignan and Tomas Hult.

”Toward Understanding ‘Clearance’ Promotions,” Co-Authors: Kenneth C. Manning and Linda K. Ferrell.