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Dr. O. C. Ferrell The Robert O. Anderson
School and Graduate School of Management
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Office Address: The Robert O. Anderson Schools of Management
Ph.D. Marketing, Louisiana State University
MEMBERSHIPS Marketing Management Association, 1972-2010,
International
ACADEMIC EMPLOYMENT 2010-Present, Bill Daniels Professor of Business Ethics, Anderson School of Management, University of New Mexico 2006-Present, Professor of Marketing and Creative Enterprise Scholar, Anderson Schools of Management, University of New Mexico 2005-2006 Bill Daniels Distinguished Professor of Business Ethics, University of Wyoming 2000-2005, Chair, Department of Marketing, Colorado
State University 1998-2000 Professor of Marketing, Colorado State University\ 1997-2006 Professor, Masters in Marketing, Thammassat
University, Bangkok Thailand 1989-1998 Distinguished Professor of Marketing and Business Ethics, University of Memphis 1996-1997 Distinguished Visiting Professor of Marketing and Director of Graduate Studies in Business, University of Tampa 1993-1995 Interim Dean, Fogelman College of Business and Economics, University of Memphis Summer Visiting Scholar, Queen's University, Kingston, Ontario, Canada 1990, 1995 1988-1989 Professor of Marketing, Texas A&M University - College Station 1988-1989 Visiting Professor of Marketing, University of Michigan - Ann Arbor 1986, Summer Visiting Professor of Marketing, University of Hannover - Hannover, Germany 1982-1988 Associate Professor of Marketing, Texas A&M University- College Station 1979-1982 Professor of Marketing, Illinois State University 1978, SummerVisiting Professor of Marketing, University of Wisconsin-Madison 1974-1978 Associate Professor of Marketing, Illinois State University-Normal 1971-1974 Assistant Professor of Marketing, Southern Illinois University-Edwardsville
Program Co-Chair and speaker,
Bill Daniels Teaching Business Ethics “Boot Camp”, Albuquerque, NM;
October 2010. Program Co-Chair and speaker,
Bill Daniels Teaching Business Ethics Workshop, Santa Fe, NM; May 2010. Vice President of
Publications, Academy of Marketing Science, 2007-Present. Track Chair, Society for
Marketing Advances, Annual Conference, St. Petersburg, FL, November
2008. Track Chair, Academy of Marketing Science, Annual Conference, Vancouver, BC, May 2008. Track Chair, Marketing
Management Association, Annual Conference, Chicago, IL, April 2008. Track Co-Chair, American Marketing Association, Winter
Educators Conference, Instructional Innovation in Marketing Education,
2005 Academy of Marketing Science, Board of Governors, 2000-2006 American Marketing Association, Certification Advisory Committee, 1999-2000 Co-Chair, Academy of Marketing Science Annual Conference, 1999 Co-Chair, American Marketing Association International Conference, Vienna, Austria, 1998 President, Academic Council, American Marketing Association, 1996-97 Vice-President of Marketing Education and American Marketing Association Board of Directors, 1995-97 Chairman, Code of Ethics for Internet Marketing Committee, American Marketing Association, 1996 Track Chairman, Academy of Marketing Science, Teaching and Educational Technology, 1997 Track Chairman, Southwestern Marketing Association, Special Sessions, 1997 Track Chairman, Southern Marketing Association, Special Sessions, Workshops and Tutorials, 1996 Chairman, Ethics in Business Pre-Conference, Allied Southern Business, 1996 Chairman, Southwestern Marketing Association Doctoral Colloquium, 1994 and 1995 Track Chairman, Southwestern Marketing Association, Marketing Ethics/International Marketing, 1994 Track Chairman, Southwestern Marketing Association, Marketing Management, 1991 Sales & Marketing Executives Institute, Board of Trustees, 1990-98 Board of Directors, Midwest Marketing Association, 1987-90 Chairman, American Marketing Association Committee on Marketing Ethics, 1986-88 American Marketing Association Task Force on Marketing Ethics, 1985-86 Vice-President, Membership, Southern Marketing Association, 1983-84 Track Chairman, Southern Marketing Association, Theory and Macromarketing, 1983 Track Chairman, American Marketing Association Educators' Conference, Marketing Education, 1983 Co-editor, American Marketing Association Educators' Conference Proceedings, 1983 First editor of the American Marketing Association's Marketing Educator, 1981-83 President-Elect, Central Illinois Chapter, American Marketing Association, 1981-82 Director of the 1981 American Marketing Association Education Division Survey of Members American Marketing Association Marketing Education Council, 1980-82 Track Chairman, Southern Marketing Association, Theory and Macromarketing, 1980 Pioneered the development of the first American Marketing Association conference on marketing theory and was co-chairman of the first conference in Phoenix, Arizona, 1979. The annual conference is now called the AMA Winter Educators' Conference Co-editor, American Marketing Association Theory Conference Proceeding, 1979
Fulfill the expectations and
grant initiatives outlined in 2010-2015 $1.25 million Daniels Fund grant
for the Bill Daniels Teaching Business Ethics initiative in New Mexico
and support the four-state consortium. Established the Bill Daniels
Ethical Entrepreneurship Award in collaboration with the Samaritan’s
Counseling Center; the first award winner will be announced at NM
Business Ethics Awards, May 2011. Met with Better
Business Bureau in Fort Collins
for an all-day meeting to work with UNCO, UW, and CSU to assist them in
expanding their partnership in business ethics with area schools,
February 2, 2010. Prepared and presented 2-3 hour ethics training programs for ACCION New Mexico small business members, Albuquerque, NM, Spring 2010. Invited Speaker, Development Santa Fe, Ethics Kirtland Air Force Base, Albuquerque, Fall 2009. Chair, Mountain States Better Business Bureau Ethics Awards Selection Committee, 1999-2006 Judge, "Tampa Bay Area Marketer of the Year Awards," 1997 Junior Achievement, Memphis Advisory Board, 1993-1995 United Way of Greater Memphis, Campaign Cabinet, 1993 Judge, The Business Journal of Upper East Tennessee and Southwest Virginia, "Business of the Year" and "Executive of the Year," 1994 Judge, Memphis Business Journal, "Small Business Awards," 1993-94
Section Editor, Marketing Ethics & Social Issues, Journal of Macromarketing Editorial Board, Journal of Business Ethics Editorial Board, AMS Review Editorial Board, Journal of Marketing Education Editorial Board, Journal of the Academy of Marketing Science Editorial Board, Journal of Strategic Marketing Editorial Board, Journal of Marketing Management Editorial Board, Marketing Education Review Ad Hoc Reviewer, Journal of the Academy of Marketing Science Ad Hoc Reviewer, Journal of Marketing Ad Hoc Reviewer, Journal of Marketing Research
Editorial Board, Journal of Business Communication Editorial Board, Journal of Health Care Marketing
UNIVERSITY OF NEW MEXICO SERVICE, 2006-Present Committee Member, Dean Search Committee, Anderson School of Management, 2008-2009. Chaired Committee for Marketing Faculty position, 2008. Search Committee for Leadership position (DOS), 2007-2008. Search Committee for Business Ethics position (DOS), 2006-2007.
Committee Member, Dean Search Committee, College of Business Editor & Developed, E-Center for Business Ethics (http://e-businessethics.com) Committee Member, Faculty Workload Policy Document Department Tenure & Promotion Committee Chair, Associate Dean for Research Search Committee Chair, Associate Dean for Academic Program Search Committee
Chair, University Ethical Practices Committee College International Business Committee Graduate Curriculum Committee Doctoral Student Screening Committee Department Liaisons to the Advisory Board Director of Marketing Ph.D. Program Chairperson, Task Force on Alternative Curriculum Models Chairperson, Task Force on Teaching Effectiveness College Promotion and Tenure Committee Department Promotion and Tenure Committee Fourth Business Ethics Symposium: Building Global Legal and Ethical Compliance Programs: An Integrity Blueprint for Managers, 1998 Third Business Ethics Symposium: Legal & Ethical Compliance, 1994 Second Business Ethics Symposium: Corporate Implementation of Business Ethics, 1993 First Business Ethics Symposium: Regional Symposium on Teaching Business Ethics, 1992
Special Topics: Marketing & Society594
Marketing Management & Strategy BK479 Multinational Marketing
1. Phylis Mansfield, "Maintaining Consumer Relationships: An Analysis of Perceptions of Justice and Consumer Actions in a Problem Resolution Procedure," University of Memphis, 1997. (Penn State University, Erie) 2. Isabelle Maignan, "Antecedents and Benefits of Corporate Citizenship: A Comparison of U.S. and French Businesses," University of Memphis, 1997. (ING Banks, V.P. of Social Responsibility) 3. Bryan Anthony Lukas, "An Analysis of the Relationships Among Strategic Type, Market Orientation, and New Product Development," University of Memphis, 1996. (University of Melbourne) 4. Terry Wayne Loe, "The Role of Ethical Climate in Developing Trust, Market Orientation, and Commitment to Quality," University of Memphis, 1996. (Kennesaw University) 5. G. Tomas M. Hult, "An International Organizational Learning Study of the Internal Marketing System," University of Memphis, 1995. (Michigan State University) 6. Bruce D. Keillor, "An Investigation of Firm-Level Political Strategies in the Global Marketplace," University of Memphis, 1994 (co-chair). (University of Akron) 7. Mary Susan Kennedy, "The Determinants and Impact of Consumer Trust in Buyer-Seller Relationships," University of Memphis, 1994. (Columbia College) 8. Judith A. Wiles, "Socialization and Interpersonal Influences on the Ethical Decision Making Climate in Service Organizations," University of Memphis, 1993. (Southeast Missouri State University) 9. Michael D. Hartline, "The Socialization of Customer-Contact Employees in Service Organizations: Effects on Employee Behaviors and Service Quality Outcomes," University of Memphis, 1993. (Florida State University) 10. Debbie M. Thorne, "A Social Network Analysis of Perceptions of Ethical Climate and Ethical Behaviors in Marketing Organizations Work Groups: A Multimethod Perspective," University of Memphis, 1993. (Texas State University) 11. Margaret Cunningham, "Walking the Thin White Line: A Role Conflict Model of Ethical Decision Making Behavior in the Marketing Research Process," Texas A&M University, 1991. (Queens University, Kingston, Ontario) 12. Neil Herndon, "Commitment, Satisfaction and Turnover: The Impact of Individual Moral Structures When Exposed to a Conflicting or Matching Organizational Sales Culture," Texas A&M University, 1991. 13. John P. Fraedrich, "Philosophy Type Interaction in
the Ethical Decision Making Process of Retailers," Texas A&M University,
1988. (Southern Illinois University,Carbondale) AWARDS
Macromarketing Society, Lifetime Achievement Award, presented at the 35th
annual conference, June 2010. Award for
Excellence in Doctoral Education, Southeast Marketing Symposium, 2010. “Innovator in Marketing Education,” lifetime achievement award presented by the Marketing Management Association for the development of articles, teaching materials, and contributions to marketing knowledge, Spring 2001. “O.C. Ferrell Best Paper Award,” an endowed award presented in recognition of lifelong commitment to marketing education and research by the Association of Collegiate Marketing Educators at the Southwestern Federation of Administrative Disciplines (SWFAD) conference, Spring 2001. “Charles Falk Award for Outstanding Service” as a member of the Board of Directors, Illinois Business Hall of Fame, 1982. HONORS AND RECOGNITION
Distinguished Fellow, Academy of Marketing Science, 2008. Creative Enterprise Scholar, Anderson Schools of Management, University of New Mexico 2006-2007. Bill Daniels Distinguished Professor of Business Ethics 2005-2006, University of Wyoming, assisted in raising over $3.625 million for professorship. Ehrhardt, Keefe, Steiner, and Hottman, P.C. Professor of Business Administration, College of Business Faculty Fellowship, Awarded September 14, 2004. Colorado State University, College of Business, Excellence in Research, 2003/2004. "O.C. Ferrell Best Paper Award." Endowed award presented by the Association of Collegiate Marketing Educators at the Southwestern Federation of Administrative Disciplines (SWFAD) conference, New Orleans, Spring 2001. Recognition of lifelong commitment to marketing education and research. "Innovator in Marketing Education." Lifetime achievement award presented by the Marketing Management Association for the development of articles, teaching materials and contributions to marketing knowledge, Spring 2001. Best Empirical Article Award-1997, University of
Memphis, Fogelman College of Business and Economics, for "The Management
of Customer-Contact Employees in Service Firms: An Empirical
Investigation," 60, Journal of Marketing (October 1996). Research Fellow, Center for Ethics, University of Tampa, 1997 Fellow, Southern Marketing Association, 1996 Fellow, Southwestern Marketing Association, 1996 American Marketing Association Best Paper Award,
Co-author of best paper in SIG Track, 1995 Summer Educators meeting. American Marketing Association Best Paper Award, Co-author of best paper in Public Policy Track, 1994 Summer Educators meeting. Fogelman College of Business and Economics Merit of
Excellence Award in recognition of superior academic performance in the
areas of teaching, research and service for the 1989-90 academic year. Distinguished Lecturer, "Ethical Decision Making in
Business." Second Annual Michael X. St. Martin Distinguished Lecturer
Series, Nichols State University, Thibodaux, Louisiana, 1985. Charles Falk Award for Outstanding Service as a member
of the Board of Directors, Illinois Business Hall of Fame, 1982. Outstanding Research Award, Department of Marketing and
Management, Illinois State University, 1979 and 1980. Special Merit Award "Marketing an Educational Product."
Central Illinois Chapter of the American Marketing Association, 1978. EXPERT WITNESS AND CONSULTANT IN LEGAL CASES General Steel Corporation; contracted to develop ethical compliance program and serve as expert witness in dealing with complaints from the Colorado Attorney General’s office related to the Colorado Consumer Protection Act, 2003-2004; testified in trial October 2004. Amway Corporation vs. Holcomb Healthcare; served as expert witness in arbitration, November 2003-October 2004. Ethical compliance consultant for Gary M. Riebschlager & Associates (Houston, TX), Cornerstone Apartments case, 1995. Business ethics expert witness for the Bausch & Lomb Class Action Group, 1995-96. Ethical compliance consultant for Lieff, Cabraser, & Heimann (San Francisco, CA), 1994-95. Related to Bausch & Lomb Class Action Group. Ethical compliance consultant for O'Quinn, Kerensky,
McAninch & Riebschlager (Houston, TX), BizMart Case,1992. Business Ethics and Compliance Programs Editor of a website clearinghouse of business ethics resources for students, faculty and professionals throughout the world, http://www.e-businessethics.com Business Ethics Certificate program, a ten-week online business ethics course for managers and educators, Anderson School of Management, Center for Management Development, 2006-Present. Editor of a website to support the business ethics certificate program and provide podcast for the course at www.e-businessethics.net “Ethics in Business: Lessons Learned from the Global Financial Crisis,” Presentation to Ward Hickey’s Finance class, April 29, 2010. Two Evening Business Ethics Presentations/Lab for ACCION small business clients (sponsored by CITI), Albuquerque, April 20 and 27, 2010. “Business Ethics: History, Theory & Future Research,” presentation to Kennesaw State University DBA students, April 17, 2010. “Ethics in Business: History, Approaches, Challenges, & Current Practices,” presentation to Kennesaw State University DBA students, April 17, 2010. “Tools and Techniques to Enhance Critical Thinking Skills,” presentation to faculty across campus at Lamar University-Beaumont, TX, April 16, 2010. “Using Behavioral Simulations to Teach Graduate Business Ethics,” MBA Seminar and Lab at Lamar University-Beaumont, TX, April 15, 2010. “Tools &
Techniques Supporting Critical Thinking in Business Ethics Education,”
presentation to College of Business faculty at Lamar
University-Beaumont, TX, April 15, 2010. “Business
Ethics & The Global Financial Crisis: Lessons Learned,” presentation to
undergraduate business faculty and students at Lamar
University-Beaumont, TX, April 15, 2010. “Business Ethics: What Your Mother Never Taught You,” presentation to Mary Margaret Rogers 722 class, April 2, 2010. “The Consumer Ethics of Counterfeiting, Piracy & File Sharing,” COUNTER Conference, invited by EU to speak, March 24, 2010. “Introducing Difficult to Teach Subjects into Introduction to Business,” Texas Community College Association Annual Meeting, Houston, TX, March 6, 2010. “Business Ethics and Public Policy Implications,” Dean Carruthers Graduate Seminar course at NMSU, February 26, 2010. “What Your Mother Never Taught You: Business Ethics,” presentation to university-wide group of faculty at NMSU, February 26, 2010. “Business
Ethics: History, Theory & Future Research,” presentation to NMSU
management and marketing doctoral students, February 25, 2010. “The Importance of the Scholarship of Teaching,” Winter AMA, New Orleans, February 19-22, 2010. “Integrating Ethics into the Business Curriculum,” presentation to College of Business departments, St. Edwards University, Austin, TX, November 2009. “Ethics in Business: History, Approaches, Challenges & Current Practices,” presentation to College of Business faculty at Texas State University, San Marcos, TX, November 2009. “The Financial Crisis and Organizational Ethics,” MBA Seminar, Bethel University, Memphis, TN, October 2009. “Ethics in Business,” presentation at Kirtland Air Force Base, Albuquerque, NM, October 2009. “The
Importance of SoTL Work in Teaching Difficult Subjects,” The Texas Tech
University Teaching Academy, 8th Annual John M. Burns Conference on the
Scholarship of Teaching and Learning, Lubbock, TX, October 2009. “Teaching Organizational Ethics: Concepts and Approaches,” The Texas Tech University Teaching Academy, 8th Annual John M. Burns Conference on the Scholarship of Teaching and Learning, Lubbock, TX, October 2009. “Business Ethics and the Global Financial Crisis,” Academy of Marketing Science, World Marketing Congress, Oslo, Norway, July 2009. “The Role of Ethics in Management Education: A
Perfect Storm,” Southwestern Business Deans’ Association Annual Meeting,
Santa Fe, NM, June 2009.
“Meet the Editors,” Academy of Marketing
Science, Portland, OR, May 2009.
“Integrating Ethics into the Business Curriculum,”
Marketing Education Association Annual Meeting, Long Beach, CA, April
2009. “Assurance of Learning (AOL) for Ethics, Social
Responsibility, and Professionalism: Ideas for Goals, Curriculum,
Pedagogy, and Assessment,” Marketing Management Association,
Chicago, IL, March 2009. “Business Ethics, Marketing Strategy, and the Global Financial Crisis,”
presentations to Masters in Marketing students, Thammasat University,
Bangkok, Thailand, February 2009. “The Role of Ethics in the Global Financial Crisis,”presentation
to UNM constituents, Las Campanas, Santa Fe, NM (organized by Ernest
Rodriguez Naaz), Santa Fe, NM, February 2009. “Understanding Ethics Misconduct in the Current
Financial Crisis,” Texas Community College Teachers
Association, Austin, TX, February, 2009. “Integrating Ethics into the Business Curriculum,”
presentation to College of Business, St. Edwards University, Austin, TX,
2009. “Marketing Strategy and Planning,”
Deborah Cohen’s nutrition class, University of New Mexico, Albuquerque,
NM, 2008. Co-author: Linda Ferrell “Business Ethics: Critical Investment in a Down
Economy,” Dr. Earl H. Hess Memorial Lecture on Ethics,
ACIL-American Council of Independent Laboratories National Conference,
Albuquerque, New Mexico, 2008. Co-author: Linda Ferrell. “Use of Behavioral Simulations in Business Ethics
Training,” St. Francis College, Joliet, IL, 2008. Co-author:
Linda Ferrell. “Ethics in the Workplace &
Beyond,” Agriculture Future of America: Leaders Conference, Kansas City,
MO, November 2008. “Importance of Business
Ethics in Creating Success,” Illinois State University, October 2008. “Green Marketing,” Joliet,
IL, Business community, October 2008. “Importance of Business
Ethics in Creating Success,” St Francis College, Joliet, IL, October
2008. “Managing Integrity in
Business,” Rollins College, Winter Park, FL, MBA students, September
2008. “A Framework for Integrating
Business Ethics into a COB Curriculum,” University of Colorado-Colorado
Springs, presentation to Dean and Faculty, September 2008. “Green Marketing,” University
of Colorado-Colorado Springs, presentation to faculty and students,
September 2008. “Green Marketing,” CONMETAS
Congreso de Mercadeo y Ventas, Costa Rica, Central America, August 2008. “Green Marketing & Tourism,”
presentation to Costa Rica Tourism Association, Costa Rica, Central
America, August 2008. “Competitive Marketing
Strategies & Environmentalism,” presentation arranged by Cengage
Publishing to marketing faculty from Central America, August 2008. “Preventing Future Ethical
Misconduct Disasters,” and “Ethics and Social Responsibility,” to TNT
Corporation, Amsterdam, Netherlands, July 2008.
“Ethics and Social Responsibility,” TNT Corporation,
Amsterdam, Netherlands, July 2008. “Marketing Strategy,”
presentation to Bethel College MBA students, Jackson, TN, July 2008. “UNM Building Managerial
Excellence Certificate Program-Organizational Ethics,” for UNM
Management Development Center, April 2008. “Conversations with Ken Lay:
Lessons Learned from Enron,” UNM Anderson School of Management Dean’s
Lecture Series, April 2008. “Innovations in Marketing
Education,” Principles of Marketing National Workshop, Naples, FL, March
2008. Meeting with the Daniels Fund
to present and discuss issues associated with branding a four-state
business ethics initiatives under the Bill Daniels name. Addressed
values versus principles, elements for consideration of schools as
partners, etc. Daniels Fund offices, Cherry Creek, CO, November 2007. “Boston College MBA Ethics
Days,” six hours of lecture and experiential activities with Boston
College MBA students, Boston, MA, October 2007. “Customer Centric Marketing,”
National Cattleman’s Beef Association, national training meeting,
Albuquerque, NM, October 2007. “The Interface Between
Non-Business, Corporate Ethics, and Compliance Programs: An Opportunity
for Collaboration,” invited presentation to the Ethics and Compliance
Officer Association National Meeting, Los Angeles, CA, September 2007. “A Dialogue for Marketing
Ethics: the Emerging Issue of Data Mining and Integrating Ethics into
the Curriculum,” invited special session at the Annual American
Marketing Association Meeting, Washington, D.C., August 2007. “Conversations with Ken Lay:
Enron 1 Year Later,” AACSB International invited presentation, Atlanta,
GA, July 2007. “Florida Department of
Revenue: Ethics Training,” 2 ˝ days of training for DOR managers,
Orlando, FL, June 2007. “Managing Integrity in
Business: Winning Isn’t Everything,” “How to Prevent, Manage, and
Survive a Business Ethics Crisis,” and “Professionalism in Business,”
Presentations to the faculty, students and business community of
Millikin University, Decatur, IL, April 2007. “Putting the Pieces Together:
What Every College of Business Should Know About Business Ethics,” and
“Ethics in Business: The Role of Ethics Education” presentations to
Baylor University, College of Business Faculty, Waco, TX, April 2007. “What Marketing Students Need
to Know About Business Ethics,” presentation to marketing students at
Wichita State University as part of Business Week events, Wichita, KS,
March 2007. “Managing Global Business
Ethics Risks,” Presentation to MBA class at Thammasat University,
Bangkok, Thailand, January 2007. “Managing Ethical Issues in
Business: Keys to Career Success,” presentation to Alpha Kappa Psi
members at UNM, Albuquerque, NM, November 2006. “Ethical Misconduct
Disasters: The Role of Ethics Education,” presentation to Texas Tech
University College of Business, November 2006. “Ethical Misconduct
Disasters: The Role of Ethics Education,” presentation to Florida State
University College of Business, October 2006. “Lessons Learned from Past
Teaching Business Ethics Conference,” AACSB International, Ethical
Leadership and Corporate Governance Conference, Washington, D.C., July
2006. “Experiential Exercise and
Resources for Teaching Business Ethics,” Bentley College Business Ethics
Workshop, Waltham, MA, May 2006. “Global Business Ethics,”
Wichita State University, Global Business Ethics Forum, Wichita, KS, May
2006. “Teaching Business Ethics:
What Your Mother Never Taught You,” presentations to Community Colleges:
Northwest College (Powell, WY) and Sheridan College (Sheridan, WY),
March 2006. March, 2006 “Recent
Development in Business Ethics Education: AACSB Related Framework,”
Marketing Management Association Annual Meeting, Chicago, IL. “Business Ethics: Frameworks,
Issues & Practice,” presentation to two Financial Management classes at
the University of Wyoming, March 2006. “Business Ethics for
Engineers,” presentation to Scott Morton’s Senior Design Engineering
class, February 2006. “Business Ethics Workshop,”
presented to AACSB International Staff, Tampa, FL, February 2006.
Teaching Business Ethics
Workshops: “Experiential Activities in Teaching Business Ethics,”
Chicago, IL, Boston, MA, and San Francisco, CA, February and March,
2006. “Current Developments in
Business Ethics,” Thammasat University, Masters in Marketing Class,
Bangkok, Thailand, January 2006. AACSB International Workshop on Business Ethics for staff members, Tampa, FL, 2006. Featured speaker and conference organizer, AACSB International Ethics and Corporate Governance Conference, Washington D.C. 2006. Featured speaker, Marketing Ethics, Korean Academy of Marketing Science, Seoul, Korea, 2006. AACSB International Graduate Conference on “Leadership and Corporate Governance,” Tampa, FL, 2005. Co-chaired the AACSB Teaching Business Ethics Conferences, Boulder, CO, 2004 and 2005. AACSB International Graduate Conference on “Leadership and Corporate Governance” (with Linda Ferrell). Tampa, FL 2005. Co-Chaired the AACSB Teaching Business Ethics Conferences, Boulder, Colorado, 2004 and 2005. “Teaching and Integrating Business Ethics,”(with Linda Ferrell) AACSB International, International Dean’s Conference, Montreal, April 2004. Developed and Hosted the Business Ethics Symposium, “New Challenges for Business Schools and Corporate Leaders,” Denver, Colorado, October 30-31, 2003. Co-Chaired with Robert A. Peterson, The McCombs School of Business at the University of Texas, Austin. General Session Speaker and Roundtable Seminar "Business Ethics and Corporate Governance," First National Association of Independent Insurers Executive Roundtable Seminar, Las Vegas, NV, February 2003. "Business and Social Responsibility: How to Improve Trust and Confidence in Business," Western Association of Collegiate Schools of Business (Dean's) Annual Meeting, Hawaii, October, 2002. American Marketing Association Certification Advisory Group, 1999-2000. Development of Certification in Business Ethics, Water Quality Association Business Ethics Certification Project, 2000. Legal and Ethical Perspectives in Business, Water Quality Association National Conference, Indianapolis, 1996 and Albuquerque, 1997. Responsible Organizations: Legal and Ethical Perspectives, Center for Ethics, The University of Tampa, 1996. National Bank of Commerce of Mississippi 1995 Issues Forum, "Legal and Ethical Issues in Business," 1995. National Association of Purchasing Managers, "Legal and Ethical Issues," 1995. Commonwealth Films (Boston, MA), video consultant for "The Sentence: Business Ethics and Legal Compliance," 1992. American Cemetery Association, "Sales Ethics," Summer, 1992. Professional Selling Executive Training Program, "Sales Ethics," Fogelman Executive Development Center, Memphis State University, (Memphis, Tennessee), 1989. General Motors Corporation, Marketing Research Ethics Program for Research Suppliers and Research Managers, (Detroit, Michigan), 1989. Presentations on business ethics to approximately 50 universities, companies, and civic groups over the last 10 years. General Business Training Program, U.S. Navy, Navy Fleet and Family Support Center Global Marketing Program, Summer 2002. Sigma Marketing Concepts, Inc., Orange Park, FL, Board of Directors, 1991- Consulting Editor for marketing textbooks, Houghton Mifflin Company, Boston, MA, 1992-94. Central Illinois Light Company, Customer Service, Program for Managers, Peoria, Illinois, 1990. Texas Agricultural Extension Service, "Principles of Marketing," College Station, Texas, 1988. Society of American Florists, Educational Session on the Principles of Floral Marketing, Reno, Nevada, 1988. Army and Air Force Exchange System, "Marketing Management Concepts for Retailing," Center for Executive and Professional Development, Texas A&M University, 1987-89. Training Program, "Retailing Principles," Dallas Market Center, Dallas, Texas, 1987-88. "Strategic Marketing Planning," Central Illinois Chapter of the American Marketing Association Symposium, Bloomington, Illinois, 1986. Texas Forest Service, "Professional Training Program for Using Marketing in Forest Management Systems," 1984. Consultant to the President and Executive Director, Southern Association of Colleges and Schools, 1984. Consultant to the President, Mars Hill College, Mars Hill, North Carolina, 1984. Professional Development Program, Marketing Child Care Services, Iowa State University, 1984. National Training Program, "Marketing for Nonprofit Organizations," Dallas, Texas, 1984 (with Philip Kotler and Charles Lamb). Environmental Purification Systems, Inc., New Orleans, Louisiana,
Marketing Research Study to Sigma Press, Ottawa, Illinois, Marketing consultant for desk top calendar product line, 1981-83. Co-founded American Business Cards Inc., St. Louis, Missouri, 1981-83. Today, the company has become Southwestern Graphics Inc. and has over 75 employees. Executive Training Programs "Marketing Management and Strategy," GROWMARK Inc., Bloomington, Illinois, 1980-82. Professional Development Programs, "Marketing for Nonprofit Organizations," University of Illinois Executive and Professional Development Program, 1978-80.
Books Business Ethics: Ethical Decision Making and Cases, 8th ed. (Boston, MA: Houghton Mifflin Co., 2011). Co-authors: John Fraedrich and Linda Ferrell. Foundations
of Marketing,
4th ed.
(Mason, Ohio: South-Western Cengage Learning, 2011). Co-author: William
Pride. Business &
Society: A Strategic Approach to Social Responsibility,
(Mason, Ohio: South-Western Cengage Learning, 2011). Co-authors: Linda
Ferrell and Debbie Thorne. M-Book:
Introduction to Business,
2nd ed. (Burr Ridge, IL:
McGraw-Hill Irwin, 2011). Co-author: Linda Ferrell and Debbie Thorne. Marketing
Strategy, (Mason, Ohio:
South-Western Cengage Learning, 2011). Co-author: M. Hartline. Business in a Changing World, 7th ed. (Burr Ridge, IL: McGraw Hill Companies, 2010). Co-Authors: Geoff Hirt and Linda Ferrell. Marketing: Concepts and Strategies, 15th ed. (Boston, MA: Houghton Mifflin Company, 2010). Co-author: William Pride. Business, 1st ed. (Burr Ridge, IL: McGraw-Hill Companies, 2009). Co-authors: Geoff Hirt and Linda Ferrell. Essential Manager: Ethical
Business, 1st
ed. (Pearson-UK, 2009). Co-author Linda Ferrell. Foundations of Marketing, 3rd ed. (Boston, MA: Houghton Mifflin Company, 2009). Co-author: William Pride. Business: A Changing World, 7th ed. (Burr Ridge, IL: Irwin/McGraw-Hill, 2009). Co-authors: Geoffrey Hirt and Linda Ferrell M-Business, 1st ed. (Burr Ridge, IL: McGraw-Hill, 2009). Co-authors: Geoff Hirt and Linda Ferrell. Business Ethics, 7th ed. (Boston, MA: Houghton Mifflin Company, 2008). Co-authors: John Fraedrich and Linda Ferrell. Business and Society, 3rd ed. (Boston: Houghton-Mifflin Company, 2008). Co-authors: Debbie Thorne McAlister and Linda Ferrell. Marketing Strategy, 4th ed. (Mason, OH: Thomson Publishing, 2008). Co-author: Michael Hartline. Managing Risks for Corporate Integrity, (Mason, Ohio, Thomson Higher Education 2006). Co-authors: Lynn Brewer and Robert Chandler. Business Ethics: New Challenges for Business Schools and Corporate Leaders, Editors: Robert A. Peterson and O.C. Ferrell, M.E. Sharpe, Inc., 2005. Marketing Concepts and Strategies, 4th European ed., (Boston/London: Houghton Mifflin Company, 2007). Co-authors: Sally Dibb, Lyndon Simkin, and William Pride. Integrity Management: A Guide to Legal and Ethical Issues in the Marketplace (Tampa: The University of Tampa Press, 1998). Co-authors: Debbie Thorne LeClair and John P. Fraedrich. Marketing Concepts and Strategies, Canadian Edition, (Scarborough, Ontario: International Thompson Publishing and Houghton Mifflin Company, 1998). Co-authors: William Pride, HF MacKenzie and Kim Snow. Management: Comprehension, Analysis, and Application (Burr Ridge, IL: Austen Press, 1995). Co-authors: Robert Gatewood and Robert Taylor. Strategic Marketing Management (Cincinnati: South-Western Publishing
Co., 1994). Co-authors: George H. Lucas, Jr. and David J. Luck. Public Policy Issues in Marketing, (Lexington, MA: D.C. Heath and Company, 1975). Co-editor: Raymond LaGarce Articles “The Responsibility and
Accountability of CEOs: The Last Interview with Ken Lay,”
Journal of Business Ethics, forthcoming. Co-author: Linda Ferrell. “Market Oriented
Sustainability: A Conceptual Framework and Propositions,”
Journal of the Academy of
Marketing Science, forthcoming. Co-authors: Victoria Crittenden,
William Crittenden, Linda Ferrell and Christopher Pinney. “An Assessment of the Use
of Technology in the Direct Selling Industry,” (2010) Journal of
Personal Selling & Sales Management,
Vol. 29,# 1, pp. 93-96. Co-authors:
Linda Ferrell and Tracy Gonzalez- Pardon. “Market Orientation to
Stakeholder Orientation,” (2010) Journal of Public Policy &
Marketing, Vol. 30, #2, pp. 157-166. Co-authors: T.
Hult, I. Maignon & T. Gonzales Padron. “The Future of Business
Ethics,” (2009) Business Ethics Through Time and Across Contexts,
Editors: Goran Svensson and Greg Wood, Studentlitteratur Publishing. Co-author:
Linda Ferrell. “Historical
Developments of Business Ethics: Then to Now,” and “The Future of
Business Ethics,” (2009) Business Ethics Through Time and Across Contexts,” Editors: Goran
Svensson and Greg Wood, Studentlitteratur Publishing. Co-author: Linda
Ferrell. “An Enterprise-Wide
Strategic Approach to Sales Ethics,” (2009) Journal of Strategic
Marketing, Vol. 17, Iss. 3 and 4,
pp. 257-270. Co-author Linda Ferrell. “A Decision
Making Framework for Business Ethics Education,” (2008)
Advancing Business Ethics
Education, Series: Ethics in Practice. Editors: Diane L. Swanson and
Dann G. Fisher, Information Age Pub. Inc. Co-author: Linda Ferrell. “A
Macromarketing Ethics Framework: Stakeholder Orientation and
Distributive Justice,” (2008) Journal of Macromarketing, March, Vol. 28, #1, pp. 24-32. Co-author:
Linda Ferrell. “A Framework for Personal Selling and Sales Management Ethical Decision Making,” (2007) Journal of Personal Selling and Sales Management, Fall, Volume 27, #4, pp. 291-299. Co-authors: Linda Ferrell and Mark Johnston. “Consumer Fraud,” “Firestone Tire Company,” and
“Global Crossing” (2007) for
Encyclopedia of Business, Ethics, and Society, Editor.
Thousand Oaks, CA: Sage Publications, (Robert W. Kolb, editor).
Co-author: Linda Ferrell “A Stakeholder Model for
Implementing Social Responsibility in Marketing,” (2005)
European Journal of Marketing 39, pp. 966-967. Co-authors: Isabelle
Maignan and Linda Ferrell. “An Analysis of Federal Mail and Wire Fraud Cases Related to
Marketing, (2005) Journal of Business Research, 58, pp. 910-918.
Co-authors: William T. Neese and Linda Ferrell. “Corporate Social Responsibility and Marketing: An Integrative Framework,” (2004) Journal of the Academy of Marketing Science, 32(1), pp. 3-19. Co-author: Isabelle Maignan. “Investigating the Relations Between Corporate Values and Practices of Marketing Organizations and Internet Ethics,” (2003) Journal of Marketing Management 13(2), Fall. Co-authors: Victoria Bush, Linda Ferrell, and Al Bush. “Conflicts of Interest Arising from the Prudent Investor Rule:
Ethical Implications for Over-the-Counter Derivative Securities,” (2003)
Journal of Business Ethics, 47, pp. 165-173. Co-authors: John
Clark and Linda Ferrell. “The Effects of Global Organizational Learning on Cycle Time Performance,” (2002) Journal of Business Research, 55(5), 377-387. Co-authors: G. Tomas M. Hult and Robert F. Hurley. “Assessing Instructional Technology in the Classroom,” (2002) Marketing Education Review, 12(3), pp. 19-24. Co-author: Linda Ferrell. “Role of Ethical Leadership Organizational Performance,” (2001) Journal of Management Systems, 13, pp. 64-78. Co-author: Linda Ferrell. “Corporate Citizenship as a Marketing Instrument: Concepts, Evidence, and Research Directions,” (2001) European Journal of Marketing, 35(3/4), pp. 457-484. Co-author: Isabelle Maignan. “Antecedents and benefits of corporate citizenship: An investigation of French Businesses,” (2001) Journal of Business Research, 51, pp. 1-15. Co-author: Isabelle Maignan. “The Effect of Market Orientation on Product Innovation,” (2000) Journal of the Academy of Marketing Science, 28(2), pp. 239-247. Co-author: Bryan A. Lukas. “Initiating Structure for Legal and Ethical Decisions in a Global Sales Organization,” (2000) Industrial Marketing Management 29(6), pp. 555-564. Co-authors: Thomas N. Ingram and Raymond W. LaForge. “Leadership and Relationship Commitment: A Focus on the Supplier-Buyer-User Linkage,” (2000) Industrial Marketing Management, 29(2), pp. 111-119. Co-authors: G. Thomas Hult, Robert F. Hurley and Larry C. Giunipero. “Measuring Corporate Citizenship in Two Countries: The Case of the United States and France,” (2000) Journal of Business Ethics, 23(3), pp. 283-297. Co-author: Isabelle Maignan. “Corporate Citizenship, Cultural Antecedents and Business Benefit,” (1999) Journal of the Academy of Marketing Science, 27(4), pp. 455-469. Co-authors: Isabelle Maignan and G. Thomas Hult. “Relationship of Individual Moral Values and Preceived Ethical Climate to Satisfaction, Commitment and Turnover in a Sales Organization,” (1999) Research in Marketing (JAI Press Inc.), “Theoretical Foundations in Marketing Ethics” vol. ed. Scott Vitell and Don Robin, 15, pp. 25-48. Co-authors: Neil C. Herndon, Debbie Thorne LeClair and Linda Ferrell. “An Assessment of the Proposed Academy of Marketing Science Code of Ethics for Marketing Educators,” (1999) Journal of Business Ethics, 19(2). “Business Ethics in a Global Economy,” (1999) Journal of Marketing Management 9(1), pp. 65-71. “Marketing Ethics and Compliance in International Marketing Communications,” (1999) Journal of Marketing Management, 9(1), pp. 88-98. Co-authors: Debbie Thorne LeClaire and Linda Ferrell. “Marketing the Business School: An Exploratory Investigation,” (1998) Journal of Marketing Education, 20(1), pp. 16-23. Co-author: Victoria Bush. “Codes of Ethics Among Corporate Research Departments, Marketing
Research Firms, and Data Subcontractors: An Examination of a
Three-Communities Metaphor,” (1998) Journal of Business Ethics,
17(5), pp. 503-516. Co-authors: Michael D. Hartline and Stephen
McDaniel. “A Global Organizational Learning Structure and Market Information
Processing,” (1997) Journal of Business Research, 40(2), pp.
155-166. Co-author: G. Tomas Hult. “A Values Comparison of Future Managers From West Germany and the
United States,” (1991) Journal of International Consumer Marketing,
4(7). Co-authors: John Fraedrich and Neil Herndon. “Organizational Dimensions of Marketing Research Ethics,” (1988) Journal of Business Research, 16(3), pp. 209-224. Co-authors: Steve J. Skinner and Alan Dubinsky. “Ethical Behavior and Bureaucratic Structure in Marketing Research
Organizations,” (1988) Journal of Marketing Research, 25(1), pp.
103-109. Co-author: Steven J. Skinner. “Personal and Non-Personal Incentives in Mail Surveys: Immediate
Versus Delayed Inducements,” (1984) Journal of the Academy of
Marketing Science, 12(1-2), pp. 106-114. Co-authors: Steve J.
Skinner and William M. Pride. “Are Marketing Academicians’ Preferences for Frameworks and Topics in
Introductory Marketing Texts Changing?” (April 1979) Journal of
Marketing Education, April, pp. 39-44. Co-author: William M. Pride.
National Proceedings “Professionalism in Marketing Education,” Academy of Marketing Science Annual Conference, May 25, 2000. “Improving Marketing Performance Through Organizational Ethics, Advances in Marketing Theory, Practice and Education.” Proceedings of the Society for Marketing Advances, Atlanta, GA, October 26-30, 1999. Co-authors: Linda Ferrell and Isabelle Maignan. “Corporate Citizenship as a Marketing Instrument: Concepts, Evidence and Research Direction,” Enhancing Knowledge Development in Marketing, 1999 AMA Summer Marketing Educators’ Conference Proceedings. Co-author: Isabelle Maignan. “Cultural Antecedents of Environmentalist-Business Cooperative Relations,” 1998 AMA Summer Marketing Educators’ Conference proceedings. Co-author: Isabelle Maignan. “Definition and Operationalization of Corporate Citizenship: A Cross-Cultural Approach,” 1998 AMA Winter Marketing Educator Conference proceedings. Co-authors: Isabelle Maignan and Daniel L. Sherrell. “The History of principles of Marketing Principles Textbooks,” Proceedings of the 8th Conference on Historical Research in Marketing and Marketing Thought, eds. D.G. Brian Jones and Peggy Cunningham, Kingston, Ontario, Canada, 1997. “Ethical Climate’s Relationship to Trust, Market Orientation and Commitment to Quality,” 1997 Academy of Marketing Science Proceedings, 1997. Co-author: Terry W. Loe. “Ethical and Legal Compliance in Marketing Communications,” New and Evolving Paradigms: The Emerging Future of Marketing, American Marketing Association Proceedings, Dublin, Ireland, June 1997. Abstract only. Co-authors: Debbie Thorne LeClair and Linda Ferrell. “Leadership and Relationship Commitment in Purchasing Units: Moderating Effects of International/Domestic Settings and Frequent/Infrequent SBU Users,” American Marketing Association Relationship Conference, Dublin, Ireland, June 12-15, 1997. Co-authors: G. Tomas M. Hult, J. Joseph Cronin, Jr. and Michael K. Brady. “Social Responsibility Issues in the Food Service Industry,” Association for Practical and professional Ethics Proceedings, Washington, D.C., March 1997. Abstract only. Co-authors: Debbie Thorne LeClair and Linda Ferrell. “The Relationship Between Market Orientation and New Product Introduction across Different Performance and Environmental Contexts,” 1997 AMA Winter Marketing Educators’ Conference proceedings. Abstract only. Co-author: Bryan A. Lukas. “The Relationships Among Negative Task Environment, Ethical Climate and Unethical Marketing Research Behavior,” 1996 AMA Winter Educators’ Conference proceedings, vol. 7, pp. 364-365. Co-author: Margaret Cunningham. “Legal Pressure for Ethical Compliance in Marketing,” 1995 AMA Summer Educators’ Conference proceedings, pp. 412-413. Best Paper Award - SIG. Co-authors: Debbie M. Thorne and Linda Ferrell. “The Cycle Time (CT) Scale: Construction and Validation of a Cycle Time Scale for Use in Marketing Processes,” in Enhancing Knowledge Development in Marketing (1995 AMA Summer Educators’ Conference proceedings), vol. 6, pp. 270-271. Co-author: G. Tomas M. Hult. “Environmental Issues, Social Responsibility, and Ethical Climate in the Food Service Industry,” 1994 AMA Summer Marketing Educators’ Conference proceedings, vol. 5, pp. 435-436. Best Paper Award - Public Policy Track. Co-authors: Debbie M. Thorne and Linda Ferrell. “Assessing the Application of Cognitive Moral Development to Theory in Marketing Ethics,” 1994 AMA Winter Marketing Educators’ Conference proceedings, vol. 5, pp. 290-291. Co-authors: Debbie M. Thorne and John Fraedrich. “Assessing Ethical Decision Making in Marketing: Directions for Future Research,” 1993 Summer AMA Marketing Educators’ Conference proceedings. Co-author: Debbie M. Thorne. “Assessing Ethical Decision Making in Business: Directions for Future Research, “Fourth Annual International Conference of the Society for the Advancement of Socio-Economics, 1992. Co-author: Debbie M. Thorne. “Antecedents of Ethical Decision Making in Sales Organizations,” 1992 Academy of Marketing Science proceedings. Co-author: Debbie M. Thorne. “An Empirical Investigation into the Ethical Philosophies of Managers,” 1991 AMA Winter Marketing Educators’ Conference proceedings, vol. 2, pp. 463. Co-authors: John Fraedrich and Keith Jones. “Marketing’s Greatest challenge: The Social Impact of the Globalization of Markets,” 1989 Academy of Marketing Science proceedings. Co-author: Peggy Cunningham. “A Task-Structure-Performance Model of Marketing Ethics in International Strategic Alliances,” 1989 AMA Educators’ Conference, series no. 55, pp. 300. Co-author: Peggy Cunningham. “A Descriptive Approach to Understanding Ethical Behavior,” 1988 AMA Winter Educators’ Conference proceedings. Co-author: John Fraedrich. “Understanding Marketing Ethics: The Future of Decision Models,” 1988 Marketing Education Group proceedings, United Kingdom. “The Metatheoretical Foundations for a Definition for Marketing,” 1987 AMA Educators’ Conference proceedings, series no. 53, pp. 156. Co-authors: George Lucas and John Fraedrich. “Academic Workstyles of Marketing Educators: An Assessment of the Congruency of Individual Role Orientation and University Reward Expectations,” 1987 AMA Educators’ Conference proceedings, series no. 53, pp. 276-276. Co-author: George Glisan. “Consumer and Industrial Natural Gas Purchase Decisions: a Preliminary Test of Choffray and Lilien’s Submodels,” 1985 National Institute of Decision Sciences proceedings. Co-authors: George Lucas and Alan Bush. “Exchange as a Framework for Understanding Marketing: New Directions,” 1984 AMA Educators’ Conference proceedings, series no. 50, pp. 341-345. Co-author: Karim Shaikh. “Effects of Situational Factors on Mail Survey Response,” 1984 AMA Educators’ Conference proceedings, series no. 50, pp. 364-367. Co-authors: Terry Childers and Robert Reukert. “Strategic Marketing Planning: An Assessment and Agenda,” 1983 AMA Winter Educators’ Conference proceedings, pp. 206-210. Co-author: David J. Luck. “Exploring Response Variation Utilizing Mail, Telephone and Personal Data Collection Methods,” 1981 AMA Educators’ Conference proceedings, series no. 47, pp. 394-397. Co-author: Jim Grimm. “An Inquiry Into Bagozzi’s Formal Theory of Marketing Exchange.” Conceptual and Theoretical Development in Marketing. Proceedings of the American Marketing Association’s Special Conference on Marketing Theory, 1980, pp. 158-161. Reprinted in two readings books: Hunt, Marketing Theory (1984) and Sheth, Marketing Theory (1986). Co-author: John Perrachione. “Comparing the Ethical Beliefs of Advertising Agency Practitioners to Corporate Practitioners,” Association for Education in Journalism, Houston, TX, 1979. “The Impact of Corporate Policy on Reported Ethical Beliefs of Marketing Practitioners,” 1977 AMA Educators’ Conference proceedings, series no. 41, pp. 477-481. Co-author: K. Mark Weaver. “Consumer Affairs Public Policy Debate: New Horizons for Marketing Research,” 1974 AMA Educators’ Conference proceedings. Co-author: Lee Richardson. “Life Insurance Attitudes Canonically Correlated to Economic Liberalism, Support for Government Control and Anti-Business Attitudes,” Proceedings of the American institute of Decision Sciences, Michigan State University, 1973. “Credit and Development in Latin America,” Proceedings of the Mexican National Sociology Congress, Oaxtepec, Mexico, 1972. Official Guest, Republic of Mexico. Regional Proceedings "Business Ethics: Convergence of Research, Practice and Teaching," Marketing Management Association Spring Conference, March 2, 2000. The Future of Textbooks in Marketing Education," Marketing Management Association Fall Conference, September 16, 2000. Maignan, Isabelle and O.C. Ferrell, "Cultural Antecedents of Environmentalist-Business Cooperative Relations," 1998 AMA Summer Marketing Educators' Conference Proceedings. Maignan, Isabelle, O.C. Ferrell, and Daniel L. Sherrell, "Definition and Operationalization of Corporate Citizenship: A Cross-Cultural Approach," 1998 AMA Winter Marketing Educator's Conference proceedings. "Leadership Behaviors and Relationship Commitment in Purchasing," Southern Marketing Association Proceedings (1996), 249-250. Co-author G. Tomas Hult. "Federal Sentencing Guidelines for Organizations: What Marketers Should Know," Proceedings of the Southwestern Marketing Association (1996). Co-authors: Linda Ferrell and Debbie Thorne. "Coping With the Threat of an Earthquake: An Examination of Consumption Pattern Changes," Proceedings of the Southern Marketing association (November 1992). Co-author: Bettina Cornwell. "Internal Marketing and Implementation: A Conceptualization and Agenda for Future Research," Proceedings of the Southern Marketing Association (1991). Co-author: Michael D. Harline. "An Examination into the Evaluation Process for Energy Alternatives: a Strategic Look at Industrial and Consumer Segments," Proceedings of the Southern Marketing Association (November 1985). Co-authors: Alan Bush, George Lucas and Donna Legg. "Purchasing Life Insurance," Midwest Business Administration Proceedings, 1983. Co-authors: Kenneth Creapas and David Loy. "Distributing Consumer surveys Through Free Papers; Some New Evidence, "Proceedings of the Southern Marketing Association (November 1981), 274-276. Co-authors: Steven J. Skinner and Michael P. Dumler. "Marketing Mix: are We Teaching the Wrong Concepts?," Proceedings of the Southern Marketing Association, Atlanta, Georgia, 1979, 20-23. Co-author: David J. Luck. "CAI in the Basic Marketing Course: A Student Evaluation," Proceedings of the Southwestern Marketing association, Dallas, Texas, (March 1978). Co-authors: Steve Skinner and Jim Grimm. "Social Class Differences in Consumer's Attitudes Toward Consumerism Issues," Co-authors: Bruce Stern and Greg Gazda. Proceedings of the Southern Marketing Association, New Orleans, Louisiana, 1975, 231-233. "Life Insurance Promotion: an Evaluation," Proceedings of the Southwestern Marketing Association (March 1974). "Consumer Attitudes Toward Life insurance Price Disclosure," Proceedings of the Southern Marketing association, 1974, 222. Journal Special Issues “Developing a Framework for a College of
Business: Business Ethics Initiative,” in Diane Swanson and Dann Fisher
(Ed.) Advancing Business Ethics Education, Series: Ethics in Practice.
(Charlotte, NC: Information Age Publishing Inc, 2008). Co-author: Linda
Ferrell. “The Future of Business Ethics,” in Goran
Svensson and Greg Wood (Ed.) Business Ethics Through Time and Across
Contexts, (Norway: Oslo School of Management, Deakin University,
2008). Co-author: Linda Ferrell. “Historical Developments of Business
Ethics: Then to Now,” in Goran Svensson and Greg Wood (Ed.) Business
Ethics Through Time and Across Contexts, (Norway: Oslo School of
Management, Deakin University, 2008). Co-author: Linda Ferrell. “Global Crossing,” in Robert W. Kolb (Ed.)
Encyclopedia of Business, Ethics, and Society, (Thousand Oaks,
CA: Sage Publications, 2007). Co-author: Linda Ferrell. “Consumer Fraud,” in Robert W. Kolb (Ed.)
Encyclopedia of Business, Ethics, and Society, (Thousand Oaks,
CA: Sage Publications, 2007). Co-author: Linda Ferrell. “Firestone Tire Company,” in Robert W. Kolb
(Ed.) Encyclopedia of Business, Ethics, and Society, (Thousand
Oaks, CA: Sage Publications, 2007). Co-author: Linda Ferrell. “Nature and Scope of Marketing Ethics,” in Greg Gundlach, Laren Block and William Wilkie (Ed.) Explorations of Marketing In Society, (Mason, OH: Thomson Higher Education, 2007), pp. 858-875. "Ethics Builds Trust in Marketing Relationships," in Marketing Encyclopedia: Issues & Trends Shaping the Future, edited by Jeffrey Heilbrunn, (Lincolnwood, IL: NTC Business Books, 1995), 212-16. Afterword on "Exchange: Ethical and Legal Foundations," in Marketing Exchange Relationships, Transactions, and Their Media, edited by Franklin S. Houston, (Westport, CT: Quorum Books, 1994), 210-11. "Implementing and Monitoring Ethics in Advertising," in Marketing Ethics: Guidelines for Managers, edited by Gene Laczniak and Patrick Murphy, (Lexington Books, 1985). "An Inquiry into Bagozzi's Formal theory of Marketing Exchanges," In Shelby Hunt, Marketing Theory: The Philosophy of Marketing Science (Homewood, Illinois: Richard d. Irwin Company, 1983). Trade & Invited Articles Ferrell, O.C., "The Relationship Between Corporate Citizenship and Competitive Advantage," Business Rites, Writs and Relationships, Edited by Lou Pelton and Sheb L. True, University of North Texas Press, 2003. Ferrell, O.C., "How Business Ethics Could Have Saved Enron," in Houghton Mifflin's Guide to the Enron Crisis, Houghton Mifflin Company, 2003. Ferrell, O.C., "Enron Would Have Benefited From a Dose of Business Ethics," The Northern Colorado Business Report, March 22-April 4, 2002, p. 24A. "Ethics Training: Its Time Has Come," Chicago Society
of Association Executives Forum, October 1996. Reprinted in California
Society of Association Executives Update, March/April 1997. Co-author:
Linda Ferrell.
Articles Under Review “Lessons Learned from the Enron Experience & the Global Financial Crisis,” target: Journal of Public Policy & Marketing. Co-author: Linda Ferrell. "Understanding ‘Clearance’ Promotions: Ethical and Public Policy
Implications,” target: Journal of Public Policy & Marketing. Co-Authors: Kenneth C.
Manning and Linda K. Ferrell.
Grants: 2010 – $1.25 million for 5 years, O.C.
Ferrell, Linda Ferrell, and Doug Brown, Bill Daniels Principle-Based
Business Ethics Education (business ethics outreach in New Mexico and
among a 4 state consortium of Schools: University of Utah, University of
Wyoming, Colorado State University, University of Northern Colorado,
University of Denver, University of Colorado-Colorado Springs, and New
Mexico State University), Daniels Fund-Denver, CO.
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